Media Advisory - The Power of the Canadian Penny

TORONTO, Feb. 1, 2013 /CNW/ -

A celebration of the Canadian penny and the tally to date for the Free The Children and RBC "We Create Change" Penny Drive and to help kick off a special "loose pennies drop-off week" at all RBC branches across Canada (Feb. 4-9, 2013).
Elementary school students with thousands of pennies and celebrity guests will salute the one-cent coin and then bring their pennies outside the school to an armoured car for transport to an RBC branch.

Monday, February 4, 2013
9:00 - 10:30 a.m.


300 students from eight GTA schools, with their penny collections
Craig & Marc Kielburger, founders of Free The Children
The Honourable David C. Onley, Lieutenant Governor of Ontario
Dave McKay, group head of Personal & Commercial Banking, RBC
Jennifer Botterill, RBC Olympian, four-time Olympic medallist
Bruce Rodrigues - Director of Education, Toronto Catholic District School Board
Maria Bernardi - Principal at St. Thomas Aquinas Catholic School
Jacob Neayem - Degrassi TV series cast member
Tyler Shaw - Canadian singer/songwriter
Spencer West - Free The Children ambassador

St. Thomas Aquinas Catholic School
636 Glenholme, North York, Toronto
(South of Eglinton, east of Dufferin - for directions click here)


WHAT:   Elementary students depositing their penny bags at nearby RBC branch in support of We Create Change penny drive

WHEN:   11:00 - 11:30 a.m., Monday, February 4, 2013

15 students from St. Thomas Aquinas Catholic School and
RBC Olympian Jennifer Botterill


RBC Dufferin & Stayner branch
Address: 2765 Dufferin Street, North York, Toronto
(North of Eglinton - for directions click here)


For further information:

Tamara Kaftalovich, Free The Children 
416-888-8536 /

Kathy Bevan, RBC
416-974-8820 /

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890