Media advisory - Stop smoking and get into shape: the Canadian Cancer Society invites smokers to run, quit and win!

MONTREAL, March 18, 2016 /CNW Telbec/ -

  • In partnership with the Running Room and the federal government, the Canadian Cancer Society (CCS) is offering the innovative Run to Quit program, which is an effective new way to quit smoking by integrating running or walking into smoking cessation.
  • In Quebec, nearly 20% of people aged 12 and above smoke – that's nearly 1.4 million Quebecers.

 

WHAT:

Announcement of a new program to stop smoking, Run to Quit! With this innovative program, smokers are seven times more likely to but out. It has been shown that physical activity, particularly running, reduces cravings, withdrawal symptoms, negative moods and weight gain. Being active also helps reduce the risk of a relapse by increasing participants' capacity for adaptation and self-esteem.




Smokers will be available to talk to the media about their motivation to quit smoking and experts can discuss the new program and its effectiveness.



WHEN:

Sunday, March 20, 2016


Participants and spokesperson will be available for interviews from 10 a.m. to noon.



WHERE: 

Running Room, Quartier Dix30


7240 du Quartier Blvd., Brossard



WHO:

Dominique Claveau, Program Manager at the Canadian Cancer Society – Quebec Division


Remy Lemair, running coach and manager, Running Room


A man, 39 years old, smokers for the past 15 years, who will participate in the Run to Quit program.

 

SOURCE Canadian Cancer Society, Quebec Division

For further information: André Beaulieu, Spokesperson and Senior Advisor, Communication, Canadian Cancer Society, Quebec Division, 514 217-8327, abeaulieu@quebec.cancer.ca

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Canadian Cancer Society, Quebec Division

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