Media Advisory - Spotlight on Publishers: The Challenge of Making News Pay

TORONTO, Jan. 13, 2016 /CNW/ -Which strategies are key to creating a sustainable business model for traditional print journalism? The Canadian Journalism Foundation will explore this challenge with some of Canada's top publishers at its J-Talk Spotlight on Publishers: The Challenge of Making News Pay on February 3 in Toronto at the TMX Broadcast Centre.

What's new in the battle to survive the shift to digital? We get an update and a forecast from three people responsible for some of the most vital journalism in Canada today. Top publishers Phillip Crawley of The Globe and Mail and John Cruickshank of the Toronto Star join La Presse COO Pierre-Elliott Levasseur to discuss finding the right revenue model to support quality journalism.

"Newspaper companies still produce the lion's share of the important journalism created in Canada, but they are no longer rewarded with the lion's share of Canada's advertising dollars," says Kelly Toughill, director of the School of Journalism at University of King's College, who will moderate the publishers' panel. "How are they responding?"

La Presse was the first newspaper in Canada to focus its strategy on the tablet—and devote major resources to do so—by launching its app La Presse+ in 2013. Recently, it eliminated all print editions except for its Saturday weekend edition. The Toronto Star introduced, then removed, its paywall: It then tapped La Presse's expertise in order to launch its own tablet app, Star Touch, last fall, committing to the strategy with a wealth of tablet-exclusive hires. The Globe and Mail has opted to keep its paywall and introduced a new iOS app last year—although it did not adopt the same tablet-focused strategy.

The discussion is part of the CJF J-Talks series, exploring issues and challenges shaping journalism.

The CJF thanks J-Talk series sponsor BMO Financial Group, reception sponsor National NewsMedia Council and in-kind supporters CNW Group and CPAC.

WHEN: Wednesday, February 3 |  Discussion 7:00 p.m. | Reception 8:30 p.m.
WHERE: TMX Broadcast Centre, The Exchange Tower, 130 King St. West, Toronto

Early bird rate: $25 (Until Jan. 19. Limited quantity available. Regular rate: $30)
Students
(Limited quantity available. ID at the door): $15
Register now

#CJFjtalk

About The Canadian Journalism Foundation
Founded in 1990, The Canadian Journalism Foundation promotes excellence in journalism by celebrating outstanding journalistic achievement. Our signature events include an annual awards program featuring a must-attend annual industry gala where Canada's top newsmakers meet Canada's top news people. Through J-Talks, our popular speaker's series, we facilitate dialogue among journalists, business people, academics and students about the role of the media in Canadian society and the ongoing challenges for media in the digital era. The foundation also supports journalism websites J-Source.ca (English) and ProjetJ.ca (French) and fosters opportunities for journalism education, training and research.

SOURCE Canadian Journalism Foundation

Image with caption: "The Canadian Journalism Foundation's J-Talk 'Spotlight on Publishers: The Challenge of Making News Pay' features (from left to right) Phillip Crawley, publisher of The Globe and Mail; John Cruickshank, publisher of the Toronto Star; and Pierre-Elliott Levasseur, COO of La Presse. Kelly Toughill, director of the School of Journalism at University of King's College, moderates this discussion. (CNW Group/Canadian Journalism Foundation)". Image available at: http://photos.newswire.ca/images/download/20160113_C7384_PHOTO_EN_597867.jpg

For further information: For inquiries: Natalie Turvey, Executive Director, The Canadian Journalism Foundation, 416-955-0396, nturvey@cjf-fjc.ca

RELATED LINKS
http://www.cjf-fjc.ca

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