Media Advisory - Sodium Working Group to release landmark Sodium Reduction
Strategy

Leaders from government, food industry and health to unveil 6 overarching and 27 specific recommendations

OTTAWA, July 28 /CNW Telbec/ - The multi-stakeholder Sodium Working Group will be holding a news conference to release the Sodium Reduction Strategy for Canada.

The national strategy includes specific recommendations to reduce the sodium consumed by Canadians. Currently, Canadians consume more than twice the amount of sodium they need, contributing to alarmingly high incidences of high blood pressure, strokes and heart disease.

The Sodium Working Group includes representatives from government, the food industry and health professionals.

    
    WHAT:           News Conference - Launch of the Sodium Working Group's
                    Sodium Reduction Strategy for Canada

    WHEN:           Thursday, July 29, 2010, 11:00 a.m. - 12:00 noon

    WHERE:          Poliquin-Green Room, Old City Hall, 111 Sussex Drive,
                    Ottawa, ON

    WHO:
                    -  Dr. Mary R. L'Abbé, Vice-Chair, Sodium Working Group
                       (Member of the Steering Committee), and Earle W.
                       McHenry Professor, and Chair - Department of
                       Nutritional Sciences, Faculty of Medicine,
                       University of Toronto

                    -  Dr. Norm Campbell, Sodium Working Group (Member of the
                       Steering Committee), and Professor - Department of
                       Medicine, Division of General Internal Medicine,
                       University of Calgary

                    -  Phyllis Tanaka, Sodium Working Group (Member of the
                       Steering Committee), and Vice President - Scientific &
                       Regulatory Affairs-Food Policy, Food and Consumer
                       Products of Canada

                    -  Dr. Hasan Hutchinson, Chair, Sodium Working Group
                       (Member of the Steering Committee), and Director
                       General - Office of Nutrition Policy and Promotion,
                       Health Canada

    OPPORTUNITY:    The Sodium Working Group's steering committee will
                    discuss the Sodium Reduction Strategy for Canada, unveil
                    the recommendations and will be available for questions.

                    Photo opportunities with Steering Committee members will
                    be available.

                    Interviews with the various steering committee members
                    will be available upon request.

                    Reporters may participate in the event via
                    teleconference.

                    Conference Dial-In:        613-960-7520 (Ottawa)
                                               1-877-413-4803 (Toll-free)
                    Verbal Participant Code:   ENGLISH: 4067271
                                               FRENCH: 4067278
    

SOURCE SODIUM WORKING GROUP

For further information: For further information: Karen Bennett, Senior Consultant, Delta Media Inc., (613) 233-9191, karen@deltamedia.ca; Martin Leroux, Senior Consultant, Delta Média Inc., 613-233-9191, Martin@deltamedia.ca

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SODIUM WORKING GROUP

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