Media Advisory - Sir Richard Branson shares how Canadians can do some good

TORONTO, Sept. 5, 2014 /CNW/ - Sir Richard Branson will reveal how Virgin Mobile RE*Generation is helping Canadians make an impact in the lives of at-risk and homeless youth on Monday, September 8, 2014, at 6:00 p.m. After the talk, media can rock out to an exclusive Arkells show.

Want to rock out with Sir Richard Branson and Arkells? Join us Monday, September 8, 2014!


Sir Richard Branson announces new focus of Virgin Mobile RE*Generation and hosts an invite-only concert with Canadian rockers Arkells


  • Sir Richard Branson, founder, Virgin Group
  • Joseph Ottorino, managing director, Virgin Mobile Canada
  • Canadian rockers Arkells


Monday, September 8, 2014

6:00 p.m. – Media registration opens

6:30 p.m. – Press conference

7:00 p.m. – Media Q&A

8:00 p.m. – Concert starts


Virgin Mobile Mod Club

722 College Street, Toronto, ON



Dominique Dorais



About Virgin Mobile RE*Generation
In 2008 Virgin Mobile RE*Generation was created to empower a generation to help its own and support at-risk and homeless youth. This movement is committed to helping at-risk and homeless youth emerge from the cycle of homelessness. To date, more than $2.5 million has been raised and dispersed to leading youth-serving agencies across the country from programs such as Change For A Dollar, Text to Donate, the RE*Generation phone and ongoing benefit concerts.

Join Virgin Mobile RE*Generation to help youth emerge from the cycle of homelessness. Visit for more information.

SOURCE: Virgin Mobile Canada

For further information: Sheryl Davey Kerametlian,, 416-607-8412


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