Media Advisory - Province of New Brunswick delivers on Premier's Challenge commitment to get kids active

MONCTON, March 27, 2014 /CNW/ - Join the Government of New Brunswick, ACTIVE AT SCHOOL and Canadian Tire for a major follow-up announcement to the Premier's Challenge which launched last December.  The Challenge is designed to give children and youth within the Province of New Brunswick one hour of physical activity in school each day. This announcement is directly related to how the program will roll-out across the province.


Tuesday April 1, 2014

8:20 AM – Media registration

9 AM – 9:30 AM – Press conference and formal remarks

9:30 AM – 10 AM – Q&A and interview opportunities


Hillcrest School

Main Gymnasium

60 Parlee Drive

Moncton, NB E1E 4C9


- The Honourable David Alward, Premier of New Brunswick

- The Honourable Marie-Claude Blais, Minister of Education and Early Childhood Development

- The Honourable Sue Stultz, Minister of Government Services

- The Honourable Dorothy Shephard, Minister of Healthy and Inclusive Communities

- Mike Mercier, Canadian Tire Dealer, Moncton (Store #249)

- Elio Antunes, President & Chief Executive Officer of ParticipACTION

- Rosie MacLennan, Olympic Gold Medalist


For further information: To reserve your space at the press conference, please contact:Jennifer Britton, Tel: 289-380-2327, Email:


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