Media Advisory - Opening Ceremony Festivities Kick Off With Big-Air
Celebration to Cheer On Olympians

Featuring the Flying Canucks, the Vancouver 2010 Olympic Winter Games mascots and a giant 5.3 metre high mailbox

VANCOUVER, Feb. 11 /CNW/ -

    
    What:     Just hours before the Olympic Flame enters BC Place Stadium,
              General Mills and Canada Post will host Vancouver's premier
              pre-Opening Ceremony party to cheer on Canada's Olympians at
              the Vancouver Mail Processing Plant, 349 West Georgia Street.
              This will be the "place to be" before the Vancouver 2010
              Olympic Winter Games officially begin, featuring an Olympic-
              sized salute to Canada's athletes. The traffic-stopping event
              will include: appearances by Olympians Dominique Vallée
              (Snowboard), Jeff Bean (Freestyle Skiing), and Emmanuel Sandhu
              (Figure Skating); sky-high performances by the Flying Canucks,
              Canada's elite freestyle aerialist team; a special visit from
              two of the official mascots of the Vancouver 2010 Olympic
              Winter Games; and the world's largest mailbox. Commemorative
              "signature" red t-shirts, created in partnership with the
              Canadian Olympic Committee and featuring autographs of
              athletes, will be given away as fan keepsakes.

    Why:      This public celebration marks the culmination of the CHEER
              campaign, a cross-Canada outpouring of support and enthusiasm
              mounted by General Mills in partnership with Canada Post. The
              CHEER campaign invited Canadians to write messages of
              encouragement on postcards, pre-paid courtesy of Canada Post,
              found on specially-marked Cheerios boxes. The CHEER cards were
              then collected from across the county and delivered to Canada's
              Olympic and Paralympic Teams by Canada Post. The "Cheer Wall" -
              a collection of "Cheers" from across the country - will be
              unveiled as part of the festivities, and will be on display in
              front of the Canada Post Vancouver Mail Processing Plant for
              the duration of the 2010 Winter Games.

    Visuals:  Personifying the Olympic Spirit, the Flying Canucks'
              performance will offer unique, one-of-a kind aerial stunts by
              past and future Olympians. Reaching jaw-dropping heights off
              the trampoline, the Flying Canucks will perform outstanding
              acrobatic skiing, snowboarding, and freestyle "big air"
              manoeuvres, all in synchronization to the high energy beats of
              a dynamic soundtrack. Two giant CHEER Postcards, with messages
              of goodwill, will be delivered to Olympians Dominique Vallée,
              Jeff Bean and Emmanuel Sandhu.

    Who:      Photo and interview opportunity with:

              -  Dominique Vallée, Olympian (Snowboard)
              -  Jeff Bean, Three-Time Olympian (Freestyle Skiing) & Member
                 of the Flying Canucks
              -  Emmanuel Sandhu, Olympian (Figure Skating) & Three Time
                 Canadian Men's Champion
              -  The Flying Canucks aerialist team
              -  Representatives from Canada Post and General Mills Canada
                 about the importance of ongoing support for our athletes

    When:     Friday, February 12, 2010
              1:00 p.m. - 2:00 p.m.

    Where:    Canada Post's Vancouver Mail Processing Plant
              349 West Georgia Street (in the retail parking lot facing
              Georgia Street, under the "Let's Go Canada" banner)
              Vancouver, BC
    

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE GENERAL MILLS CANADA, INC.

For further information: For further information: or to secure an interview, please contact: Brendan Bailey, Optimum Public Relations, Vancouver, P: (604) 647-2985, E: brendan.bailey@cossette.com; Lillian Au, Canada Post, P: (604) 662-1388, E: lillian.au@canadapost.ca


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