Media advisory - On November 28th, Shop The Neighbourhood emphasizes local shopping and small business support across Canada

- Picture and interview opportunity -

TORONTO, Nov. 25, 2015 /CNW Telbec/ - Shop The Neighbourhood, a free initiative of Yellow Pages (TSX: Y), encourages Canadians to support small businesses in their communities by making local purchases and shopping in their neighbourhoods. The initiative also provides participating businesses with free access to digital marketing tools and services to attract customers during the largest shopping period of the year. Canadians are invited to download the YP Shopwise app and benefit from exclusive Shop The Neighbourhood deals and promotions from participating businesses.

Approximately 12,500 businesses and 400 business associations from across the country are participating in the third edition of Shop The Neighbourhood.

WHAT: Several hundred Yellow Pages employees will be joining a selection of participating local business associations in neighbourhoods across Canada to raise awareness of local shopping. In addition to a decorated neighbourhood and festive atmosphere, street teams will be distributing free Shop The Neighbourhood balloons and shopping bags in support of the shops on the neighbourhood mainstreet. Participating businesses will be offering exclusive deals to consumers, accessible via the YP Shopwise app.

Saturday, November 28
11:00 a.m. to 3:00 p.m.

WHERE: Media are invited to the following locations, forming the central point of each neighbourhood activity.

Greater Toronto Area

  • Burlington Downtown
    Civic Square, 426 Brant St.

  • The Kingsway
    North West Corner Bloor & Royal York

  • Roncesvalles Village
    South West corner of Wright Ave. and Roncesvalles Ave. (Library Lawn)

  • Yonge Lawrence Village
    3335 Yonge Street (Corner of Yonge and Snowdon Ave.)


  • Plaza St-Hubert
    6841 St-Hubert St.

  • Boulevard St-Laurent, L'Avenue du Mont-Royal, rue St-Denis
    Parc des Amériques (Rachel E.)

  • Quartier du Canal (Le Sud-Ouest)
    South West corner of Saint-Jacques and Atwater (in front of the Lionel-Groulx metro station on Atwater)

  • Promenade Wellington
    Église Notre-Dame-des-Sept-Douleurs (4155 Wellington St.)

Québec city

  • Downtown Québec City – St-Roch
    St-Roch Church (590 Saint-Joseph St.)


  • Westboro Village
    Winston Square (between Dairy Queen and the Legion)


  • West End
    Northwest Corner of Davie St. and Burrard St.

  • Mount Pleasant
    West Park parking lot (Southeast corner of East Broadway and Main St.)

  • Kitsilano West 4th Ave Business Association
    Middle Sister Boutique (2137 West 4th Ave.)


  • Kensington
    Plaza Theatre (1133 Kensington Road NW)

  • Marda Loop
    Global Pet Foods (near intersection of 33rd SW and 20th SW)


  • Downtown Victoria
    Centennial Square


  • Old Strathcona
    Parking lot beside 10329 82 Ave. NW (What's the Scoop)


  • Downtown Halifax
    Historic Properties (courtyard by the water – 1869 Upper Water St.)


  • Osborne Village
    Bell Tower (East side of Osborne St. at Stradbrook Ave. – closest address 150 Osborne St.)

WHY: Sandwiched between Black Friday and Cyber Monday, two shopping days notorious for driving dollars online or across the border, Shop The Neighbourhood reminds Canadians that small businesses are our economic backbone. They create jobs, funnel funds back into the community, keep decision-making power localized, and generally contribute to building healthy, thriving neighbourhoods. Shopping locally means helping strengthen small businesses and by proxy, the neighbourhoods where Canadians live, work and play.

For more information on the event, visit

About Yellow Pages
Yellow Pages (TSX: Y) is a Canadian digital media and marketing solutions company that supports neighbourhood economies by helping local businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages holds some of Canada's leading local online search properties including YP.caTM, RedFlagDeals.comTM, Canada411.caTM the Comfree/DuProprio network, and YP NextHome, as well as mobile applications YP, YP Shopwise, YP Dine, Comfree, RedFlagDeals, Canada411 and, as well as the Yellow PagesTM print directories. Yellow Pages is also a leader in national digital advertising through Mediative, a division of Yellow Pages devoted to digital marketing and performance media services for national-scale agencies and customers. For more information, visit



Connie Burke

Krystle Barfitt
613 415-7948

Kierra Jones
587 590-3153

Béatrice Gougeon
514 688-3936

Vancouver and Victoria
Izabela Leszko
604 202-3743

Alan McLaren
902 401-8419

Québec City
Isabelle Paquette
418 254-1266

Hayley Thomas
403 510-6015

Connie Burke


SOURCE Yellow Pages

For further information: Toronto: Connie Burke, 416-809-0766,

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