Media advisory - Nobel Peace Prize Laureate, Dr. Muhammad Yunus, to speak at HEC Montréal on May 26

MONTRÉAL, May 20, 2016 /CNW Telbec/ - Members of the media are invited to attend the "Social business: Opportunities to tackle social issues" conference by Dr. Muhammad Yunus, recipient of the Nobel Peace Prize in 2006 and founder of the Grameen Bank, on Thursday, May 26, at 3:00 p.m. at HEC Montréal.

In the 1970s, Dr. Muhammad Yunus pioneered a new approach to business by beginning his work in the field of social business. Through his development of microfinance via the Grameen Bank in Bangladesh, Dr. Yunus created a novel business model characterized by a non-dividend, non-loss structure with a goal of resolving a social problem. Although this emerging field is composed of many different entities throughout the world, all social businesses stress the importance of sustainability, self-sufficiency, and the impact businesses have on both people and the environment.

His visit will also serve as an opportunity to unveil the Social Business Creation competition, an innovative pedagogical platform, organized by HEC Montréal and the Grameen Creative Lab, on which to learn to create social businesses. He will have a virtual meeting with participants of the 2016 edition from 11:00 a.m. to 12:00 p.m. The public may observe the session by following this link.

The competition is structured as a course which provides experiential learning and uses a gamification approach to enhance students' learning experience. Participating students will learn how to use market mechanisms to address social challenges, leverage on a social collective mindset, collaborate with various stakeholders, and develop their business idea into a real business. 93 students from 30 universities in16 countries have so far registered.

His visit also reinforces the intention of HEC Montreal in engaging in teaching and research activities related to social-oriented projects and organizations.

If you are interested in scheduling a one-on-one interview with Dr. Yunus, on May 26, between 2:00 p.m. to 3:00 p.m., please contact Interviews will be available on a first-come, first-served basis.

Please note that Mai Thi Thanh Thai, Associate Professor, Department of Entrepreneurship and Innovation at HEC Montréal, Luciano Barin Cruz, Associate Professor, Department of Management and other members of  the Social Business Creation competition's organising team are also available for media interviews.



Conference: "Social business: Opportunities to tackle social issues"

Keynote Speaker:   

Dr. Muhammad Yunus, 2006 Nobel Peace Prize Laureate

Date and time:                   

Thursday, May 26

From 2:00 p.m. to 3:00 p.m.: One-on-one interview opportunities with Dr. Yunus

From 3:00 p.m. to 3:45 p.m.: Keynote speech by Dr. Yunus

3:45 p.m. to 4:30 p.m.: Question period

4:30 p.m. : End of the conference


HEC Montréal, 3000, rue Côte-Sainte-Catherine, Montréal
Banque Nationale amphitheatre (garden level)
Metro: Université de Montréal



For further information: Julie Lajoye, Media Relations Advisor - HEC Montréal, or 514 340-7320


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