MONTREAL, Jan. 24, 2013 /CNW Telbec/ - Speech title: The 20-Year Turnaround: How Hyundai Decided To Be A Global Leader
Monday, January 28, 2013
Noon - 2 p.m. (speech at 1 p.m.)
Le Centre Sheraton Montreal Hotel
1201, René-Lévesque W. Blvd, Montréal
Hyundai took the Canadian market by storm when it arrived in 1983. By
the end of the decade, its early promise had become a punchline. It
would be another 20 years before its goal of becoming one of the
world's top 5 automobile manufacturers was realized - and the fact that
it happened at all continues to confound many experts.
In this candid reflection on over 30 years in the industry, Steve takes
us inside the global automotive business to share the secrets of
Hyundai's success and reveal the key decisions that shaped the
company's direction. The way those choices were defined will be
familiar to any company that aspires to lead, but the way Hyundai
approached them was decidedly different for a global brand.
We hope to have the pleasure of welcoming you to this most interesting
SOURCE: Canadian Club of Montreal
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Coordinator - Events
Canadian Club of Montreal
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