TORONTO, Jan. 14, 2014 /CNW/ - What brand is on top? Who leads in the
key business categories? What is the "secret sauce" of brand influence?
Why are some brands more influential than others?
Steve Levy, COO, Ipsos Reid will unveil the Top 10 Most Influential
Brands in Canada during FFWD: Advertising & Marketing Week. Levy will
also outline the driving factors that have contributed to the strong
influence these brands have in the lives of Canadians. In addition to
the results from the third annual Canadian survey, Levy will also
reveal the Top 10 Most Influential Brands in the World.
Who do you think is the most influential brand in Canada? Join Steve
Levy on January 28, 2014 when he reveals the full list.
The announcement of the 2013 list of the Top 10 most influential brands
Dimensions studied: Leading Edge, Trustworthy, Presence, Corporate
Citizenship and Engagement
Brands on last year's (2012) list included: Air Miles, Apple, CBC,
Facebook, Google, Mastercard ,
Microsoft, President's Choice, Tim Horton's, Visa, Wal-Mart, YouTube.
Who will be on this year's list?
Steve Levy, COO, Ipsos Reid
Chief Marketing Officers from some of Canada's most influential brands
2:30 p.m. on Tuesday, January 28, 2014
TIFF Bell Lightbox
350 King Street West, Toronto, ON M5V 3X5
Paid parking is available below the Lightbox. Access to the parking lot
is located off Widmer Street.
Tickets are available in advance at www.advertisingweek.ca for $30.00.
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading
provider of marketing and public opinion research, and research partner
for loyalty, forecasting and modeling insights. Ipsos Reid's marketing
research and public affairs practices offer the premier suite of
research vehicles in Canada, all of which provide clients with
actionable and relevant information. To learn more, visit www.ipsos.ca.
About FFWD Advertising & Marketing Week
The Institute of Communication Agencies (ICA) spearheads FFWD
Advertising & Marketing Week along with its member agencies, other
related associations, the media and other companies involved with the
communications industry. This year's chair is Andrew Bruce of Publicis.
The Institute of Communication Agencies represents Canada's
communications and advertising agencies. We back the importance, value
and contribution that advertising makes to the business community. The
ICA is considered to be a great source of information, advice and
training for the communication and advertising industries.
SOURCE: Institute of Communication Agencies
For further information:
Media: for more information or to reserve a seat at the event, please contact:
Weber Shandwick for FFWD
Weber Shandwick for FFWD
Mary Beth Barbour
Senior Vice President