MEDIA ADVISORY - Fusion Homes Unveils its New Urban Village 5 Arthur Street South in Downtown Guelph

WEDNESDAY, AUGUST 27, 2014 @ 5:00 P.M.

GUELPH, ON, Aug. 18, 2014 /CNW/ - Members of the media are invited to the Official Unveiling of the name and residential details of Guelph's new urban village at 5 Arthur Street South on Wednesday, August 27, 2014 at 5:00 p.m.  The nearly $300 million, 8-acre, 5-phase master-planned development is situated in historic downtown Guelph. The 600-plus units at this transit-friendly, environmentally sensitive urban village will go on sale this fall, and will be built over a 5 – 10 year horizon. Outstanding features of this new community include: the revitalization of the former industrial lands owned by W.C. Wood Company Limited, a freezer manufacturer, to create a vibrant new live/work downtown destination; over 100,000 square feet of the site dedicated to new green space; a 50 foot river walk enhancing connectivity to the Speed River; and a proposed 30,000 square feet of retail/commercial space. Phase 1 will be comprised of 133 residences with 2,500 square feet of inspired indoor residential amenities.

On hand will be representatives from the Project Team, plus Official Guests of Honour. 

INTERVIEW OPPORTUNITIES (Spokesperson & Key Messaging indicated within bracket – Time allotted, 2 minutes):

  • Lee Piccoli, President, Fusion Homes (The Community Vision)
  • Mayor Karen Farbridge, City of Guelph (Downtown Secondary Plan)
  • Larry Kotseff, Senior Executive, Land Development, Fusion Homes (Community Liaison – Respecting and Preserving Local Dynamics)
  • Clifford Korman, Senior Partner, Architect, Planner, Kirkor Architect and Planners B.E.S, B.Arch., O.A.A, M.R.A.I.C, M.A.I.B.C, O.P.P.I, R.P.P, M.C.I.P, N.C.A.R.B, A.I.A, A.A.A. (Phase 1 Built Form Overview/Design/Materials – Condominium Tower and River Lofts)
  • David Harper, Kilmer Brownfield Management Limited (Site Remediation – Transformation of the Site)
  • Jackie VanderVelde, BLA, OALA, CSLA, GRP Land Art Design Landscape Architects Inc. (Public Space Enhancement and Speed River Connectivity)   


  • Maria Pezzano & William Sleeth, The Ward Residence Association (Neighbourhood Support)
  • City of Guelph Chief Administrative Officer, Ann Pappert
  • City of Guelph Councillors
  • Member of Provincial Parliament for Guelph, Liz Sandals
  • Member of Parliament for Guelph, Frank Valeriote



Mayor Karen Farbridge and Lee Piccoli


5 Arthur Street South Special Event Area

Southwest corner, Arthur and Elizabeth Streets

On-site Media Parking Accessed Through Gate Closest to Elizabeth Street  

Additional Street Parking Available


Wednesday, August 27, 2014

5:00 p.m.

Official Ceremonies/Photo Op @ 5:30 p.m. PROMPT; Breakout Interviews Follow


Fusion Homes was established in 1999 by Lee Piccoli to create a new home builder company that would offer the highest level of customer service, fresh designs, premium quality features and finishes, underscored by an abiding commitment to integrity. Today, thousands of families live in a Fusion-built home in one of the company's landmark communities across Southwestern Ontario. Fusion is currently building in Guelph, Kitchener, Waterloo, Tillsonburg, London, and now in the heart of downtown Guelph. In the history of the company, Fusion Homes has never missed a closing date. Fusion Homes has been named Ontario Builder of the Year by Tarion Warranty Corporation and has received the Tarion Award of Excellence for Customer Satisfaction in 2008, 2010, 2012, 2013 and 2014. For more information, visit  

Janice Kochan
519-826-6700 EXT 264


SOURCE: Fusion Homes

For further information: Contact for Media and Interview Scheduling: Janice Kochan, Fusion Homes, 519-826-6700 Ext 264,


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