Media Advisory - Erik Estrada leads Transitions Optical's "Healthy Sight
Patrol" to drive home eye protection at RBC Canadian Open

TORONTO, July 19 /CNW/ - Spectators at this year's RBC Canadian Open need to do more than keep their eye on the ball - or they could face an eye health Sight-Ation from Healthy Sight Officer, Erik Estrada.

The former CHiP's star is back on patrol with Transitions Optical, the official eyewear of the PGA TOUR(R) and proud sponsor of the RBC Canadian Open, to promote the importance of proper eyewear and maintaining eye health. The awareness program aims to educate the public on the long-term damage UV rays can cause to the eyes, including cataracts and macular degeneration. An estimated one million of Canadians have some form of macular degeneration.(1)

(xx)There will be a number of photo opportunities available.

Media are invited to attend, and will have the opportunity for interviews with Erik Estrada.

    
    WHAT:  Interview Opportunity with Erik Estrada

    WHERE: St. George's Golf and Country Club, Etobicoke, Ontario
           1668 Islington Avenue
           Etobicoke, Ontario

    WHEN:  Monday, July 19, 2010
           10:00 a.m. - 4:00 p.m.
    

NOTE: In order to be onsite at the RBC Open, media will be required to register individually for official media accreditation through the official event website.

http://bit.ly/rbccanadianopen

For more eye health information: www.transitions.com

    
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(1) Spotlight on age-related macular degeneration. Canadian National Institute for the Blind. Available at http://www.cnib.ca/en/your-eyes/eye-conditions/amd/Default.aspx. Accessed July 13, 2010.

SOURCE Transitions Optical, Inc.

For further information: For further information: Shane Fallowfield, NATIONAL Public Relations, (416) 848-1702, sfallowfield@national.ca; Verity Conrad, NATIONAL Public Relations, (416) 848-1624, vconrad@national.ca

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Transitions Optical, Inc.

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