MEDIA ADVISORY - CF Toronto Eaton Centre partners with H&M to launch Toronto edition of World Recycle Week 'Garment Collecting Challenge'

Old clothes get a new home through the week-long clothing drive hosted by H&M at CF Toronto Eaton Centre

Event taking place throughout the week at CF Toronto Eaton Centre including Earth Day, Friday April 22

TORONTO, April 18, 2016 /CNW/ - To celebrate World Recycle Week, CF Toronto Eaton Centre has partnered with H&M to in support of the 'Garment Collecting Challenge', a challenge that is part of the global campaign lead by H&M to collect unworn and unwanted clothing.  From Monday, April 18^th to Sunday, April 24^th CF Toronto Eaton Centre shoppers are invited to drop off garments or textiles in any condition to the six foot donation bin located in Alberts Way on Level Two at CF Toronto Eaton Centre.  As part of a two-step goal, CF Toronto Eaton Centre and H&M hope to fill one bin with Toronto donations. Afterwards, this bin will be added to the H&M global World Recycle Week goal to reach 1,000 tons of used clothing.  The CF Toronto Eaton Centre bin, once full will culminate with a $5,000 donation to Unicef. 

"CF Toronto Eaton Centre is pleased to partner with H&M and our H&M flagship store to continue our support for environmental sustainability by rallying the community and our partners together during this important week," said Jeff Simmonds, Marketing Manager.  "Sustainability is part of CF Toronto Eaton Centre's core values, one that we know is also extremely important to our customers and retailer partners. We are always looking for new ways to encourage behaviour that promotes sustainability at our centre and the 'Garment Collecting Challenge' is one way we can continue our efforts to promote and practice long-term environmental change."

Shoppers that stop by and make a donation will be fashionably rewarded with a $10 their next purchase at H&M.

Details about the CF Toronto Eaton Centre World Recycle Week activity:

WHAT:	World Recycle Week: Garment Collecting Challenge CF Toronto Eaton Centre proudly hosts World Recycle Week: Garment Collecting Challenge in partnership with H&M; includes donation activities set up in property in support of environmentally conscious behaviour.
WHO:	CF Toronto Eaton Centre  H&M
WHEN:	Monday, April 18 – Friday, April 22 (10:00 a.m. to 9:30 p.m.)
	Friday April 22 12:00pm – 3:00pm
	**INTERVIEW OPPORTUNITIES AVAILABLE**
	Jeff Simmonds, Marketing Manager, CF Toronto Eaton Centre
	Emily Scarlett, Communications and Press, H&M Canada
WHERE:	CF Toronto Eaton Centre, Alberts Way (Level 2) 220 Yonge Street  Toronto, ON M5B 2H1

Interview opportunities available upon request on Earth Day, Friday April 22.

About CF Toronto Eaton Centre
Located in the heart of downtown, CF Toronto Eaton Centre is one of the most recognizable landmarks and country's best-known retail shopping destinations.  Located in downtown Toronto at 220 Yonge Street, just north of Richmond St, the mixed-use complex spans over three city blocks.

Already the city's premier urban destination, the redevelopment, consisting of both expansions and renovations has reinvented an already unique shopping experience.  With over $500 million in recent redevelopment activity, CF Toronto Eaton Centre has added 29 new retailers to its mix including Saks Fifth Avenue and Nordstrom set to open in Fall 2016.  For more information, download the CF Shop app or visit www.cfshops.com/toronto-eaton-centre/stores.html.

About Cadillac Fairview:
Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America. The company also invests in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico.

Valued at more than $29 billion, Cadillac Fairview owns over 37 million square feet of leasable space at 71 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre and CF Chinook Centre.

Cadillac Fairview has been wholly owned by the Ontario Teachers' Pension Plan since 2000. Ontario Teachers' is a diversified global investor and administers the pensions of more than 300,000 active and retired school teachers.

SOURCE Cadillac Fairview Corporation Limited

If you are interested in learning more, please contact: Jeff Simmonds, 416-598-8589, Cadillac Fairview