Media Advisory - Canadian Blood Services interrupts Monday morning rush hour to ask Toronto commuters to "Give Life"

TORONTO, Sept. 27, 2015 /CNW/ -

WHAT

Toronto commuters will be entertained and asked to join the "Give Life" movement by some unusual groups of recruiters. People dressed in red  "Give Life" morph suits will be handing out red bandages and providing entertainment, --- and selfies – at major Toronto landmarks and intersections to help launch Canadian Blood Services' bold, new creative look and strategy.




Power to Give Life incorporates an image of Canadians proudly displaying bright red bandages as a badge of honour and highlights the power we all have to give life through donating blood, stem cells, cord blood or organs and tissues.




On September 28, find out more about the new creative look by visiting www.blood.ca/Power



WHO

Three teams of two people dressed in red "Give Life" morph suits, along with the "Give Life" team members,
Canadian Blood Services' Director of Donor Relations Michael Betel will be available for interviews on the new Power to Give Life campaign.



WHEN

Monday, September 28, 2015
Photo and video opportunity from 8:00 – 10:00 am
Interviews with Canadian Blood Services' spokespersons can also be scheduled in advance and on Monday morning.



WHERE

Union Station (outside Front St. entrance)
65 Front Street, West
Toronto, Ontario



VISUALS

Two people dressed in red "Give Life" morph suits, along with the "Give Life" team members will be entertaining Monday morning commuters at Union Station handing out red bandages. Video and photos of the event can be provided upon request.

 

About Canadian Blood Services
Canadian Blood Services manages the national supply of blood, blood products and stem cells, and related services for all the provinces and territories (excluding Quebec). We operate an integrated, pan-Canadian service delivery model that includes leading an interprovincial system for organ donation and transplantation. Our national scope, infrastructure and governance make us unique in the Canadian healthcare landscape. Canadian Blood Services is regulated as a biologics manufacturer by Health Canada and primarily funded by the provincial and territorial ministries of health. Canadian Blood Services is a not-for-profit charitable organization.

www.facebook.com/CanadianBloodServices

Follow us on Twitter at @itsinyoutogive

Visit our channel 18882DONATE

 

SOURCE Canadian Blood Services

For further information: media@blood.ca, 1 877 709 7773

RELATED LINKS
http://www.bloodservices.ca

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