Media Advisory - ALUS Canada and The W. Garfield Weston Foundation to make special announcement on Nov 4 at The Royal

TORONTO, Nov. 1, 2016 /CNW/ - On Friday, November 4, ALUS Canada and The W. Garfield Weston Foundation and will make a special announcement on the opening day of The Royal Agricultural Winter Fair in Toronto.

Joined by The Royal's Board Chairman, Andrew McKee, and prominent leaders from Canada's philanthropic and business communities, Tamara Rebanks, Director of The W. Garfield Weston Foundation, and Bryan Gilvesy, CEO of ALUS Canada, will jointly launch a new conservation initiative to provide strengthened support and increased recognition for farmers across the country, which will help drive positive change for all Canadians.

Following the announcement, members of the Weston family will assist ALUS Canada in the presentation of two inaugural awards, honoring both a researcher and a farmer, each with a cash prize of $10,000. The Weston Family Ecosystem Innovation Award will recognize an outstanding Canadian researcher, while the ALUS Canada Producer Innovation Award will be awarded to an innovative ALUS farmer.

ALUS Canada is a national program that funds farmers and ranchers producing clean air, clean water, pollinator habitat and other ecosystem services. As a recent Clean50 and Alberta Emerald award winner – and ranked among the exclusive Clean16 – ALUS Canada is a leader in sustainability and is dedicated to conserving Canada's environment through alternative land use service programs, one acre at a time.

WHAT:

Press conference


Awards presentation


Photo and interview opportunities with speakers and award-winners



WHEN:

Friday, November 4, 2016 at 3:30 p.m.



WHO:

Tamara Rebanks, Director, The W. Garfield Weston Foundation


Bryan Gilvesy, ALUS Canada's CEO


Members of the Weston family


Farmers from ALUS programs across Canada



WHERE:

The Royal Winter Gallery stage (inside Heritage Court), Ricoh Coliseum


Royal Agricultural Winter Fair


Exhibition Place


45 Manitoba Drive


Toronto, ON



HOW:

Media passes can be obtained at The Royal's Media Show Office, located in the Enercare Centre Galleria, Salon 101B. To register online in advance: Please complete and submit an online Media Accreditation Form. This form may also be filled out on site, prior to 3 p.m. on Nov 4. Once accredited (no charge), media will be directed to the press conference at The Royal Winter Gallery stage.




Media wishing to interview speakers are encouraged to contact NATIONAL Public


Relations to coordinate timing and scheduling.

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SOURCE ALUS Canada

For further information: Media Contact: For advance media interviews and more information: Alison Crocker, NATIONAL Public Relations, 416-848-1624, acrocker@national.ca


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