TORONTO, Jan. 30, 2012 /CNW/ - Accessible Media Inc. (AMI) today
announced that The Accessible Channel-TACtv would be rebranded as
"This is the next stage in our brand evolution," stated David Errington,
President and CEO of Accessible Media Inc.-AMI. "Since we launched a
reading service over 20 years ago, our media portfolio has expanded to
include the world's only digital TV service in which all programs carry
open described video and closed captions, as well as our accessible
website, AMI.ca," continued Errington.
In 2010 the non-profit AMI changed its name from the National Broadcast
Reading Service to Accessible Media Inc., reflecting the addition of
The Accessible Channel broadcast license to the VoicePrint reading
service. Since then AMI has consolidated its corporate, TV and
VoicePrint websites into one, AMI.ca .
"And with that," adds Errington, "came the realization that we also had
to link all our services under the AMI banner to aid our marketing
efforts and to make it easier for our present and potential new
audiences to access us and recognize all our services."
The rebranding from TACtv to AMI-tv is effective January 30.
"Though this name change is just the latest stage, our overall
rebranding initiative will definitely enable us to more efficiently and
effectively build awareness and cross promote our services amongst the
growing population of Canadians with disabilities, including our
audiences of blind and partially sighted Canadians who benefit from
having the media of everyday life made accessible through described
video," explains Peter Burke, AMI VP, Marketing & Communications.
"As well, a unified AMI brand and website allows AMI to reinforce the
leadership position the Canadian broadcasting system has taken with
respect to media accessibility," added Errington.
About Accessible Media Inc.
Accessible Media Inc. (AMI) is a not-for-profit multimedia organization
operating two broadcast services, AMI-tv (formerly The Accessible
Channel-TACtv) and VoicePrint (soon to be known as AMI-audio), and a
companion website, AMI online (www.ami.ca). AMI serves more than five million Canadians who are blind or with low
vision, deaf or hard of hearing, learning disabled, mobility or print
restricted, or learning English as a second language by making print,
broadcast and online media accessible.
SOURCE NEWS - MEDIA
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