Shop-within-shop will house MEC lifestyle apparel; clothing for cycling,
running, hiking and yoga
VANCOUVER, March 28, 2014 /CNW/ - In the first of its kind for Canada's
leading outdoor retailer, Mountain Equipment Co-op (MEC) will today
open an Outpost location at the expanded and newly renovated UBC
Bookstore. The shop-within-a-shop will provide students and the larger
UBC community with a convenient location to purchase more than 100
popular MEC-brand products.
In addition to a selection of lifestyle apparel, the 850-square-foot MEC
Outpost will feature clothing for cycling, running, hiking and yoga.
The products will sell at regular MEC prices, with UBC Bookstore
receiving a portion of the monthly sales.
"With the Outpost, MEC has come full circle," said Gary Faryon, Chief
Retail Operations Officer. "A handful of UBC students started the co-op
in 1971, and forty-three years later we are excited to be back with a
new MEC store format that will serve students and the wider university
community right on campus."
UBC's Managing Director of University Community Services Debbie Harvie
said, "We are delighted to welcome MEC to UBC. Its high-quality
products, sustainability practices and community engagement are in line
with the UBC Bookstore's values. The Bookstore continues to evolve its
products and services to meet the needs of the UBC community, including
students, staff, faculty and campus visitors."
As a co-operative, MEC only sells to its members. Existing members will
be able to shop at the UBC Outpost, and new members will be able to
join the co-op. In either case, UBC Bookstore staff will be available
to assist people with membership inquiries and purchases.
The opening of the Outpost store also marks the start of monthly
activity clinics that MEC staff will provide to the campus community.
Today, for example, students can join MEC employees for a Spin Class,
or they can take in an Introduction to Backpacking. Both events are
part of the larger celebration taking place now as part of the
Upcoming MEC activity clinics at UBC will include outdoor yoga classes,
a stand-up paddling seminar and running clinics. The clinics are
designed to make it easy for students to access MEC's activity
Research shows that activity levels among young adults decline when they
leave high school. The activity clinics are a step toward reversing
that trend, by inspiring and enabling young adults to be active
More information about the Outpost at UBC, including hours of operation,
is available at www.mec.ca.
A retail co-operative, MEC exists to encourage, enable and inspire
Canadians to live active outdoor lifestyles. From backcountry trails to
city streets, MEC supports a range of outdoor activities, including
climbing, hiking, camping, snowsports, watersports, cycling, running
and yoga. Well known for selling high-quality well-designed products
that offer great value, MEC employs outdoor enthusiasts who possess a
strong service ethic to provide its members with an authentic and
accessible customer experience. MEC has more than 3.5 million members
across Canada, whom it serves through 17 stores in 6 provinces as well
as www.mec.ca and the Shop MEC iPhone® app. Anyone can join MEC by purchasing a $5
individual lifetime membership.
SOURCE: Mountain Equipment Co-op
For further information:
MEC Public Affairs
Marketing and Communications Manager
University Community Services