MDC Partners Announces Agreement To Acquire Communifx, A Leading Analytics
And Database Marketing Firm
MDC Forms Performance Marketing Services Group To Capitalize On The Growing Need To Drive Return On Marketing Investment
NEW YORK,
The formation of the Performance Marketing Services Group is an integral part of MDC's ongoing strategy to develop world class data analytics, database marketing and data mining capabilities that are essential to improving the addressability and measurability of marketing investments in the world of digital, social and multi-channel media.
The acquisition of Communifx is expected to be a very important strategic addition to MDC Partners Performance Marketing Services Group. Communifx specializes in the development and delivery of consumer engagement marketing solutions, and is unique in its approach to underpinning interactive and social marketing platforms with database and analytics technology, thereby informing each customer engagement with insights that ultimately deliver greater value for the brand and the consumer. The firm offers a comprehensive range of services from consumer engagement strategy development, to database management and analytics, concept design and implementation, to production and execution of data-driven marketing ideas and initiatives. Communifx's services will be integrated with the offerings of MDC's existing firms to provide a broader scope of solutions to the marketplace.
"Communifx provides scalable technology, tools and expertise to improve return on marketing investment for our clients and for MDC partner firms," said Chris McDonald, President of MDC's Consumer Insights Group. "Google trained us all to pay-for-performance, real results. We must be able to demonstrate growth for our clients' brands, and how to continually optimize performance on an ongoing basis."
"We are thrilled to announce our agreement to add Communifx to the MDC Partners network as part of our objective to operate as a marketing investment management firm," said
About MDC Partners, Inc.
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic and performance marketing solutions and services to multinational clients in
For further information: Katie Kempner, Sr. VP, Corporate Communications, (305) 646-7366, [email protected]
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