First Property Already in Production for Bravo
NEW YORK, March 15 /CNW/ - MDC Partners announced today that they have agreed to form a production company, Shout Media, to develop new properties and branded content, which will be led by noted producer Michael Rourke.
Shout Media will operate under a two-pronged strategy of developing and producing TV programs for traditional TV distribution through network, cable, and syndication. In addition, Shout Media will be developing and producing non-traditional branded content to reach across all digital media platforms. The company will also be well positioned to marry client needs with marketplace demands.
Michael Rourke, CEO of Shout Media, has created, developed, and executed a number of successful television shows throughout his career. Most recently developing shows for Bravo, OWN, FOX, and Twentieth Television, Rourke spent nine years in a highly successful production deal with Sony Pictures Television where he launched three daily syndicated shows for the studio and ultimately produced thousands of episodes of television. Rourke created and oversaw SPT's daily courtroom shows JUDGE HATCHETT, JUDGE MARIA LOPEZ and JUDGE DAVID YOUNG as well as Executive Produced the daily talk show RICKI LAKE. Prior to SPT, Emmy-nominated Rourke produced shows for VH1 and NBC NEWS, including WEEKEND TODAY and FIRST PERSON WITH MARIA SHRIVER.
"Today's strategic marketers are consistently seeking new and inventive platforms to deliver immersive brand engagement, entertainment, and ongoing interaction with consumers. The formation of Shout Media allows our partner firms to immediately offer world class creative, production skills and exciting branded content both in traditional mediums and digital engagement," said Miles S. Nadal, Chairman and CEO, MDC Partners. "We are thrilled to partner with Michael Rourke, a prolific producer with a proven track record of hit shows, in creating a company with the scale and capabilities to develop properties on a multitude of levels."
Shout Media is currently building teams to aggressively develop projects in both unscripted television and digital media and has several shows already in development. Their first show, PREGNANT IN HEELS is currently in production for Bravo. PREGNANT IN HEELS profiles the life of Rosie Pope, the owner/designer of Rosie Pope Maternity, an ultra high-end maternity brand for the most sophisticated and urban mothers to be.
"Partnering with such a forward-thinking company as MDC not only gives Shout Media the resources to hit the ground running on day one, but also provides unparalleled access to marquee brands and personalities," said Michael Rourke. "There is no better partner for us than this unique collective of best-in-class agencies, whose support allows us to aggressively develop and produce compelling content for network, cable, and digital distribution."
Shout Media is represented by Creative Artists Agency and Hansen, Jacobson, Teller, Hoberman, Newman, Warren & Richman LLP.
About MDC Partners, Inc.
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." The company's Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
SOURCE MDC Partners Inc.
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