MDC Partners Acquires Majority Interest in Leading Public Relations Firm
Sloane & Company

Marks Expansion into Rapidly Growing Public Relations Arena

NEW YORK, April 6 /CNW/ - MDC Partners announced today that they have acquired a majority interest in leading public relations firm, Sloane & Company. Based in New York, the top tier strategic communications firm specializes in financial communications, public affairs, and crisis communications for multinational organizations. The firm has a long-standing blue chip client roster that includes Walgreens, New York Life, Medtronic, T. Boone Pickens, TiVo and Business Bermuda.

Sloane & Company focuses on corporate positioning and thought leadership, financial public relations and investor relations, branding, crisis and transaction communications. Their programs reflect a highly developed ability and profound understanding of how to work across the entire spectrum of audiences and intermediaries. The firm is committed to fostering talent and careers from within, and is led by a team of senior, seasoned practitioners with more than a decade of experience together, who will continue as equity partners in the firm. Sloane & Company has been recognized with a multitude of prestigious industry awards. The latest issue of The Holmes Report names them "Crisis Agency of the Year". The firm's Chief Executive Officer, Elliot Sloane, was recently named a leader in B-to-B Marketing by B-to-B Magazine.

"This strategic partnership with MDC is great validation for our business and represents the next chapter in our firm's history," said Elliot Sloane. "MDC Partners, through its perpetual partnership program, has a long track record of successfully investing in and mentoring top-tier firms, providing resources and expertise in a wide array of areas. MDC truly shares our unwavering commitment to our people and our focus on only doing excellent work. We think that our future is extremely bright and this new partnership will provide us with the tools to service our clients with the greatest expertise."

MDC's partnership with Sloane & Company is an example of MDC's deep commitment to increasing the expertise and capabilities of the network in the rapidly growing area of marketing communications by harnessing industry thought leaders and key specialty companies with proven track records in all areas of marketing services, and then delivering those services in a seamless fashion throughout the network to their agencies and clients.

"We believe that most of the innovative initiatives happening in marketing communications today are happening within the public relations arena. Clients are under enormous pressure to deliver measurable results in a shorter and shorter time frame," said Miles Nadal, Chairman & CEO, MDC Partners. "Smaller entrepreneurial firms that are empowered to think differently, have the ability to do brilliant work and want to share the wealth, are the best partners for us. MDC is dedicated to utilizing our resources and expertise to capitalize on these opportunities. We are tremendously privileged by our partnership with Elliot Sloane and the top-level management team at Sloane & Company. The firm has an outstanding track record of providing real value to their clients over more than a decade and we believe that the strategic communications expertise they offer their C-suite clients is invaluable. We are proud to have them as part of the MDC Partners Network, truly the place "Where Great Talent Lives".

About MDC Partners, Inc.

MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." The company's Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

SOURCE MDC Partners Inc.

For further information: For further information: Katie Kempner, Sr. VP, Corporate Communications, (305) 646-7366, kkempner@mdc-partners.com


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