MDC Partners acquires majority interest in award winning public relations
firm Allison & Partners

NEW YORK, May 4 /CNW/ - MDC Partners announced today that they have acquired a majority interest in award winning public relations firm, Allison & Partners. Headquartered in San Francisco, with offices in New York, Los Angeles, Washington D.C., Seattle, Phoenix, Atlanta and San Diego, the firm specializes in consumer marketing, corporate communications, social impact, technology, public affairs and healthcare. Allison & Partners offers clients the responsiveness of an entrepreneurial culture with the experience to deliver the deep industry expertise and measurable results that clients demand. Their blue chip client roster includes Best Western International, ARAMARK, Hard Rock Hotels Las Vegas, Progressive Insurance, Samsung, Hasbro, Healthways, Boost Mobile and Sony.

Founded in 2001, Allison & Partners has received industry recognition over the years for their outstanding work and innumerable client successes, including most recently being named The Holmes Report's "2010 Agency of the Year" for agencies under $25 million in revenue and PRWeek's "2010 Honorable Mention for Mid-Sized Agency of the Year". Ranked by O'Dwyers as one of the top 10 largest independent PR firms by fee revenue, the firm is deeply immersed in technology and social media, and exceedingly adept at leveraging the power of social media to help brands engage with consumers on deep and meaningful levels. Allison & Partners is well known for its digital media capabilities, having developed campaigns for some of the world's leading properties including MySpace and YouTube. Across all of their disciplines, they are adept at building customized programs integrating media relations, social media, cause-related marketing, brand building, customer and internal communications, and promotional services.

Scott Allison, CEO of Allison & Partners, said: "This strategic partnership is an exciting next step in our development, allowing us to maintain our management independence while providing additional resources and expertise to help us grow at an accelerated rate. In MDC Partners, the chemistry was right from day one, where we found kindred spirits who share our vision of the PR and public affairs agency of the future."

Andy Hardie-Brown, Co-Founder of Allison & Partners, said: "MDC Partners truly gets our entrepreneurial culture. This partnership is the best of both worlds for our clients and employees, providing the platform to provide superior service in a rapidly-changing, and increasingly complex, environment. MDC and Allison & Partners share a passion for great talent delivering extraordinary work."

The acquisition of Allison & Partners follows on the heels of MDC's recent acquisition of leading corporate communications firm, Sloane & Company. This newest partnership is yet another example of MDC's deep commitment to increasing the expertise and capabilities of the network in the rapidly growing areas of corporate and marketing communications. Through strategic partnerships, MDC is able to harness industry thought leaders and key specialty companies with proven track records in various areas of marketing services, and then deliver those services in a seamless fashion throughout the network to their agencies and clients.

"We are incredibly impressed by the breadth of knowledge and the outstanding track record and expertise, particularly in the fields of digital and social media that Scott and Andy and their team at Allison & Partners possess," said Miles Nadal, Chairman and CEO, MDC Partners. "We share their core conviction that when all facets of a company's strategic communications plan are in place, working in concert with that organization's mission and vision, consumer behavior can be changed, corporate reputations improved and - most importantly - the ability to drive sales dramatically increased. We are thrilled that Allison & Partners is now a part of the MDC Partners network; this partnership further validates that we are truly 'The Place Where Great Talent Lives".

About MDC Partners, Inc.

MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." The company's Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

SOURCE MDC Partners Inc.

For further information: For further information: Katie Kempner, Sr. VP, Corporate Communications, (305) 646-7366, kkempner@mdc-partners.com


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