McMaster University takes home 2017 SSHRC Award of Excellence for communications

Research Snaps project presents social sciences and humanities research by asking simple questions and engaging readers in the results

KELOWNA, BC, May 31, 2017 /CNW/ - What is this research about? What did the researchers find? How can people use it? With plain and simple language, McMaster University's Research Snaps digital media campaign, which features over 80 projects, has helped make social sciences and humanities research more accessible to Canadians. It has earned this year's Social Sciences and Humanities Research Council (SSHRC) Award of Excellence, presented at this year's annual Canadian Public Relations Society (CPRS) gala on May 30, 2017.

"McMaster University's Research Snaps project highlights the contribution of social sciences and humanities research in simple, straightforward terms. It is a wonderful example not only of how academic institutions can convey insights about today's complex social, cultural and economic issues but, perhaps more importantly, engage Canadians in mobilizing that research," said Ted Hewitt, President, Social Sciences and Humanities Research Council.

The SSHRC Award of Excellence was created in 2016 to showcase the communications efforts of postsecondary institutions in promoting the benefits and impacts of social sciences and humanities research. This research is used by people across Canada to better understand our society, innovate and build prosperity.

"The SSHRC Award of Excellence recognizes the important role that communications plays in making social sciences and humanities research accessible, relevant and easy to understand," said Kim Blanchette, National Board President of CPRS. "This research improves our quality of life as Canadians and the CPRS congratulates this year's award recipients who truly represent excellence in public relations practice."

The award was one of several prizes in public relations and communications management presented to industry professionals at the CPRS gala.

For more information about the winning project, visit Research Snaps on McMaster University's website.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 2500 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit its website: cprs.ca.

About SSHRC
The Social Sciences and Humanities Research Council of Canada is the federal research funding agency that promotes and supports postsecondary-based research and research training in the humanities and social sciences. By focusing on developing Talent, generating Insights and forging Connections across campuses and communities, SSHRC strategically supports world-leading initiatives that reflect a commitment to ensuring a better future for Canada and the world. Created in 1977, SSHRC reports to Parliament through the Minister of Science.

SOURCE Canadian Public Relations Society

For further information: Karen Dalton, Executive Director, Canadian Public Relations Society, 416-239-7034, kdalton@cprs.ca; Christopher Walters, Director of Communications, Social Sciences and Humanities Research Council, 613-992-4283, Christopher.Walters@sshrc-crsh.gc.ca


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