LONDON, Aug. 28, 2012 /CNW/ - Leading companies congregate on New York
to deliver sessions on how brands can use social media to deliver
better customer service for brand loyalty, customer acquisition and
reputation management at the Social Media for Customer Service Summit
this October 23 - 24.
The social landscape is forever evolving, but one thing remains certain
in all this uncertainty - that the ability to serve customers, in the
channels they wish to be served in, is critical to business success.
A recent survey carried out by Useful Social Media showed that customers
now expect companies to be socially responsive. 62% of customers have
used social media to raise a customer service issue. 81% of customers
believe it is important for your business to respond to them if they
have a question or complaint on a social channel. And 60% of businesses
who have increased revenues in the past six months put it down to
better customer service.
Companies must acknowledge the acquisition and retention power of the
post-sales experience. It is critical to keep current customers happy,
and show potential customers how well you can do business. Social media
gives businesses a channel to achieve all of the above.
Past attendee Alex Scott from Entergy said, "Last year's summit offered
an excellent deep-drive into the benefits, best practices and
challenges associated with social media and customer service." Whereas
Ryan Jensen from Zions Bancorporation stated, "With a huge variety of
companies and roles represented, many ideas surfaced, opinions
different, and attendees could take home solutions vetted by the larger
*FedEx* *CiTi* *McDonalds* *Best Buy* *Coca-Cola* *Southwest.com*
*Hilton* *Jet Blue Airways* *Four Seasons* *GoDaddy.com* *Cisco*
*Samsung* *Whole Food Market* *Sony* *Ring Central* *The Warner Cable*
*Conversocial* *AVG* *SEGA* *Comcast* *Zappos* *Ancestry.com* are all scheduled to speak to the event.
Useful Social's summit will focus on three core topics; Measurement to
get buy in, spot issues and track value. Internal set up to become more
responsive, deliver a joined up solution, go beyond normal customer
service delivery and integrate with your call centre - and beyond. And
response tactics to generate positive sentiment, solve crises before
they explode, retain customers and avoid looking like big brother.
For more information on the conference, please visit the Social Media for Customer Service Summit - for more information.
Useful Social Media provides business intelligence on how large
corporations can leverage social media for business advantage. We
publish thought-leadership and analysis on our blog, produce long-form
briefings and write in-depth research reports. Our conferences are
widely recognised as the best in the field of corporate social media
SOURCE: Useful Social Media
For further information:
Harry Rollason, Useful Social Media, +44-207-375-7527, firstname.lastname@example.org