McDonald's® Canada Invites Saskatchewan to Create Customized Burgers

McDonald's Serves up New Restaurant Experience of The Future to Burger Lovers in 24 Local Restaurants

SASKATOON, Aug. 17, 2016 /CNW/ – Today Saskatchewan residents can bite into the future, as participating McDonald's locations across the province unveil a new modernized restaurant experience. Guests are welcome in restaurant to enjoy customizable Create Your Taste™ burgers, to McCafé® Bakery, digital kiosk ordering and table delivery.

"Guests are truly at the heart of our business," said Shelly Hansen, Western Regional Vice President, McDonald's Canada. "The evolving taste buds of our guests and desire for customization are at the core of our brand transformation. With a choice of both classic and new ingredients, guests can personalize their burger for a new flavour combination every time they visit."

The new Create Your Taste™ menu allows guests to use self-order kiosks to choose from two types of buns or a lettuce wrap, five types of cheese, 12 toppings, including guacamole, caramelized onions and hickory-smoked bacon strips, and nine sauces.  Guests can also look forward to a fresh new McCafé® Bakery offering, featuring authentic French croissants and Mini Chocolatines filled with chocolate in every bite.

With the introduction of Guest Experience Leaders and servers who will greet, seat and even provide table delivery, McDonald's is truly taking the dining experience to a whole new level.

With these new positions, processes and technology, McDonald's and its franchisees will invest between $200,000 and $250,000 and hire around 10 to 15 new employees in each of the 24 participating restaurants, creating as many as 360 jobs in Saskatchewan.

Click here for more information about McDonald's Canada's brand transformation.

About McDonald's Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day.  Together with our franchisees, we proudly employ nearly 90,000 people from coast-to-coast and approximately 85 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald's Canada visit McDonalds.ca.

SOURCE McDonald's Canada

Image with caption: "McDonald's Team Leader Troy Eustace delivers a custom built Create Your Taste™ burger. A total of 24 restaurants across Saskatchewan now feature the gourmet burger creation system, which includes table delivery service, and Guest Experience Leaders. (CNW Group/McDonald's Canada)". Image available at: http://photos.newswire.ca/images/download/20160817_C2615_PHOTO_EN_753342.jpg

For further information: Media requiring more information, please contact: Danielle Jang, McDonald's Canada, 604-293-4849, danielle.jang@ca.mcd.com; Colleen Dunbar, Weber Shandwick for McDonald's, 604-283-1361, cdunbar@webershandwick.com


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