Metro Vancouver is the first region in B.C. to kick-off McDonald's Create Your TasteTM burger concept
VANCOUVER, Oct. 14, 2015 /CNW/ - Today residents of Metro Vancouver will have the chance to bite into the future, as the market becomes the first region in British Columbia to roll out McDonald's Canada's new modernized guest experience that includes placing the burger customization process in guests' hands.
Three Metro Vancouver cities – Burnaby, Langley and Surrey – will feature self-order kiosks that enable guests to order from the new customizable 'Create Your Taste' burger menu. They can build their own premium burgers from scratch, choosing from nearly 30 options, including five types of cheese, 12 toppings, two buns, a lettuce wrap and nine sauces. Guests will also be treated to table delivery, allowing them to sit down and enjoy their drinks while they wait for their customized burger creation to be made fresh off the grill and brought to their table.
"We're thrilled that Metro Vancouver was selected to be among the first markets in Canada to bring the restaurant of the future directly to our guests," said Shelly Hansen, Regional Vice President, Western Canada. "We're excited to be showcasing our brand transformation, unveiling new, unexpected guest experiences and our Create Your Taste menu in three Greater Vancouver restaurants."
The modernized restaurant and guest experience is expected to create at least 45 new positions across the three Vancouver-area restaurants, with an estimated 10 to 15 additional jobs per restaurant. The company will also be investing an incremental $200,000 per restaurant as part of its accelerated growth plan leading up to its 50th anniversary in 2017.
"Whether our guests want the iconic Big Mac and convenience McDonald's is famous for, or a premium burger in a more relaxed dining environment, they will have more options than ever before," added Hansen.
Click here for more information about McDonald's Canada's brand transformation.
About McDonald's Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ 85,000 people from coast-to-coast and approximately 80 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, more than 85 per cent is purchased from Canadian suppliers. For more information on McDonald's Canada visit McDonalds.ca.
SOURCE McDonald's Canada
Image with caption: "Crew Trainer Angel Soriano (L) delivers a custom built Create Your Taste burger at the McDonald's restaurant on 200th St. and 84th Ave. in Langley on Oct. 14, 2015. Metro Vancouver is the first region in British Columbia to roll out McDonald's Canada's new guest experience. (CNW Group/McDonald's Canada)". Image available at: http://photos.newswire.ca/images/download/20151014_C1549_PHOTO_EN_520968.jpg
For further information: Adam Grachnick, 1-877-786-3342, email@example.com or firstname.lastname@example.org, McDonald's Restaurants of Canada Limited; Colleen Dunbar, 604-765-6604, email@example.com, Weber Shandwick