Global Storytelling Campaign Aims to Generate $1.25 Million for Hunger
LONDON, ON, Jan. 15, 2014 /CNW/ - McCormick Canada, a subsidiary of
McCormick & Company, Incorporated (NYSE: MKC), a global leader in
flavour, is joining the company's global 125th anniversary and a year-long celebration with the goal of connecting
people around the world as they share 1.25 million stories about the
special role food and flavour play in our lives. For every story
shared, McCormick will donate $1, up to $1.25 million, to United Way to
help feed those in need.
"Flavour has always had the power to bring people together, and
transcends the multitude of cultures and cuisines from various
countries," said Keith Gibbons, President McCormick Canada and Asia
Pacific. "Most of us in Canada have grown up with the McCormick and
Club House brands in their spice rack, but McCormick's flavour
innovation and leadership go well beyond our heritage in spices. In
fact, millions of people around the world enjoy food flavoured by
McCormick every day."
McCormick Canada is joining in on the 125th global celebration of flavour innovation that is inviting people from
all corners of the globe to share their flavour stories and help donate
to feed those in need. Canadians are invited to tell their stories on www.clubhouse.ca or McCormick Canada's social channels at www.facebook.com/BillyBee and www.facebook.com/ClubHouseLaGrille.
In this year-long program, McCormick will follow and share stories from
culinary influencers and families beginning with 125 flavour
ambassadors and cascading across all regions where McCormick operates,
including Canada. The goal of the campaign is to inspire a passionate
conversation about flavour. McCormick will engage and educate people
about exciting food trends and how flavours and cuisines travel across
cultures. People can follow along at FlavourofTogether.com, a global website compiling stories submitted from all corners of the
world and provide memorable videos, recipes, and stories from
consumers, popular chefs, bloggers and more.
"What a wonderful way to celebrate flavour, family and friends by
sharing your personal story of how food and flavour has created those
special moments in your life," said Gibbons. "With the Flavour of
Together program, McCormick is celebrating these moments and uniting
families around the world to share a common passion for flavour."
Today, McCormick Canada is part of McCormick & Company which has evolved
from its roots as a spice company to become a global flavour leader
with $4 billion in annual sales. McCormick works with a broad range of
food manufacturers and foodservice businesses to develop other
flavourful products, including nine of the top 10 multi-national food
manufacturers and eight of the top 10 global foodservice restaurants.
McCormick also released a special anniversary edition of its influential
annual Flavour Forecast™ report, a global summary of insights into what the world will be eating next.
The McCormick® Flavour Forecast™ 2014: 125th Anniversary Edition reveals five flavour insights that will be driving
the future of flavour in the next few years. These insights include:
Chilies Obsession, Modern Masala, Clever Compact Cooking, Mexican World
Tour and Charmed by Brazil. McCormick will bring the Flavour Forecast
insights to life through monthly online video content and a steady
stream of world-view stories found at FlavourofTogether.com. For more information on this year's Flavour Forecast, including
detailed descriptions of each insight, recipes to try at home, imagery
and more, please visit FlavourForecast.com.
About McCormick Canada
McCormick Canada is the largest spice, dry sauce & seasoning mixes,
extract, and specialty foods operation in the country and operates
under several brands including Club House, Billy Bee Honey and
McCormick Gourmet. It is part of McCormick & Company Incorporated, a
global leader in flavour with $4 billion in annual sales.
McCormick manufactures markets and distributes spices, seasoning mixes,
condiments and other flavourful products to the entire food industry -
retail outlets, food manufacturers and foodservice businesses - in more
than 110 countries. Since Willoughby M. McCormick founded the company
selling root beer extract in 1889, McCormick has demonstrated a strong
commitment to the communities in which it operates and the planet as a
whole. Innovation in flavour and a clear focus on employee engagement
and product quality has allowed McCormick to grow its business globally
and become the flavour leader it is today. For more information, visit www.mccormickcorporation.com and www.clubhouse.ca.
SOURCE: McCormick Canada
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