Mattel® expands construction portfolio with leading properties

MEGA BLOKS® JOINS FORCES WITH TOP LICENCES INCLUDING POWER RANGERS™, TERMINATOR® AND STAR TREK™

MONTREAL and NEW YORK, Feb. 12, 2015 /CNW Telbec/ - MEGA Brands, a member of the Mattel family (NASDAQ: MAT), announces new partnerships with some of the world's top entertainment brands to expand its Mega Bloks construction portfolio. Mega Bloks will broaden its current product offering of global favorites, which includes brands such as Nickelodeon's SpongeBob SquarePants for kids and Microsoft's Halo for collectors, to add new highly-detailed sets and movie-inspired lines for fans of all ages. 

Fans of Saban's Power Rangers, the long-running and widely popular children's television series, can expect an all-new Mega Bloks Power Rangers line in 2016. The sets will be inspired by the newest season of the franchise, Power Rangers Dino Charge, which premiered on February 7 on Nickelodeon in the U.S. and will roll out globally throughout 2015.

The Mega Bloks Nickelodeon licensing partnership will also introduce new Teenage Mutant Ninja Turtles construction sets in 2016. The sets will draw inspiration from the leading boys action franchise to offer creative building experiences for fans of all ages, including builders from the juniors, kids and collectors categories.

The Collectors portfolio will also broaden in 2015, as Mega Bloks partners with Skydance Productions to produce Terminator Genisys collector construction sets, themed to the reset of the Terminator movies. The film will be distributed by Paramount Pictures in summer 2015. Mega Bloks has also expanded its licensing partnership with CBS Consumer Products to introduce a range of Mega Bloks Star Trek limited edition Collectors construction sets, to launch in 2016.  

###

About MEGA Brands
A member of the Mattel family of companies, MEGA Brands Inc. is a trusted collection of leading global brands in construction toys, games & puzzles and arts & crafts. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. MEGA® Brands includes MEGA BLOKS®, RoseArt®, MEGA Puzzles®, MEGA Games® and Board Dudes®.

Visit http://www.megabrands.com for more information.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

For more information, please visit www.megabrands.com and www.megabloks.com

About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

About Saban's Power Rangers Dino Charge
Power Rangers Dino Charge is the current season of Saban's iconic Power Rangers series, one of the top-rated and longest-running kids' live-action series on television. The new season, which airs Saturdays at 12 p.m. (ET/PT) on Nickelodeon in the U.S., delivers action, humor, excitement and entertainment, in addition to the core themes of friendship, teamwork, fitness and helping others. Power Rangers Dino Charge introduces all-new villains, monsters, Zords and Megazords. The Power Rangers franchise is helmed by Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993. SCG Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.

About Nickelodeon
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). 

About Skydance Productions
Skydance Productions tells big stories and creates immersive worlds, producing narratives that span film, television, games and more. Skydance is currently in post-production on a reset of the TERMINATOR franchise, TERMINATOR GENISYS, to be released on July 1, 2015. The company is also in post-production on MISSION: IMPOSSIBLE 5, the latest installment in the highly successful franchise starring Tom Cruise with Chris McQuarrie directing. Additionally, Skydance is currently in production on a disaster film on a global scale titled GEOSTORM written by Dean Devlin and Paul Guyot with Devlin also directing. Skydance will next begin production on STAR TREK 3, the third installment in the JJ Abrams franchise. Simon Pegg and Doug Jung are attached to co-write with Justin Lin to direct. Currently in development is AFRICA, a sweeping epic about paleo-anthropologist Richard Leakey's battle with ivory poachers that threaten the existence of the African elephant population and the very soul of Africa. Angelina Jolie is attached to direct the film based on Eric Roth's screenplay. Skydance's recent releases include JACK RYAN: SHADOW RECRUIT, from director Kenneth Branagh and starring Chris Pine; WORLD WAR Z, starring Brad Pitt and directed by Marc Forster; STAR TREK: INTO DARKNESS, directed by J.J. Abrams and starring Chris Pine and Zachary Quinto; and G.I. JOE: RETALIATION, directed by Jon M. Chu and starring Bruce Willis, Channing Tatum and Dwayne Johnson. Skydance's previous projects include Christopher McQuarrie's JACK REACHER, starring Tom Cruise; MISSION: IMPOSSIBLE – GHOST PROTOCOL, starring Tom Cruise and Jeremy Renner; and the award-winning Coen Brothers film TRUE GRIT, starring Jeff Bridges and Matt Damon.

About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com.

 

SOURCE MEGA Brands Inc.

For further information: Stephanie D. Pinsonnault, Public Relations, MEGA Brands | MATTEL Inc., spinsonnault@megabrands.com | press@mattel.com, Tel: (514) 333-5555 ext. 2504, Cell: (514) 258-7115

RELATED LINKS
www.megabloks.com

Organization Profile

MEGA Brands Inc.

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890