Virtual store in Toronto's PATH system creates easy holiday shopping for
tech-savvy, time-crunched commuters
TORONTO, Nov. 5, 2012 /CNW/ - To help Torontonians celebrate the holiday
season, Mattel and Walmart Canada today launched the first pop-up
virtual toy store in Canada, providing a unique QR code-based shopping
experience for commuters and gift-givers. Located in the PATH,
Toronto's underground walkway, the virtual toy store will run for four
weeks and provide the ultimate ease in shopping for the next generation
"Walmart is a top destination for innovation and for holiday shopping,
especially when it comes to toys. We're thrilled to partner with Mattel
to bring this exclusive out-of-store experience to our busy customers,"
said Cheri Anthony, Walmart's director of merchandising for toys. "It's
another way we can help Canadian families create holiday magic for
The virtual toy store, created by Brandfire Marketing Group in
conjunction with IMA Outdoor Inc., features two walls of
three-dimensional toy images. Shoppers simply scan a QR code with their
smartphone to purchase the hottest Mattel holiday toys from Walmart
Canada, who also provides free shipping.
"As Canadians become increasingly comfortable with e-commerce, we see
mobile-commerce taking off; in fact, the most recent statistics show
that four out of five consumers use smartphones to shop1," said Melissa Chau, Brand Manager, Mattel Canada. "As leaders at the
forefront of the retail customer experience, together with Walmart we
are innovating shopping for our customers this holiday season."
While traditional gift-givers can still purchase toys online or
in-store, the virtual toy store aims to revolutionize what it means to
window shop. The virtual toy store will be the hottest destination for
the must-have toys of the season, with big brand favourites such as
Barbie®, Hot Wheels®, Fisher-Price® and Thomas & Friends™.
For more information about hot holiday toys, please visit www.mattel.ca/holiday and www.walmart.ca
Mattel, Inc. (NASDAQ: MAT - News) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of
toys and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco®
R/C, as well as Fisher-Price® brands, including Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In 2011,
Mattel was named as one of FORTUNE Magazine's "100 Best Companies to
Work For" for the fourth year in a row, and also is ranked among
Corporate Responsibility Magazine's "100 Best Corporate Citizens." With
worldwide headquarters in El Segundo, Calif., Mattel employs
approximately 30,000 people in 43 countries and territories and sells
products in more than 150 nations. At Mattel, we are "Creating the
Future of Play."
About Walmart Canada
Walmart Canada operates a growing chain of discount stores and
supercentres with more than 360 locations nationwide serving more than
one million customers each day. With 90,000 associates, Walmart Canada
is one of Canada's largest employers and is recognized by Waterstone
Human Capital as having one of Canada's top 10 corporate cultures.
Walmart Canada is focused on helping Canadian families in need. Since
1994, Walmart has donated and raised more than $160 million to Canadian
charities and not-for-profit organizations. Additional company
information can be found at www.walmartcanada.ca and at www.twitter.com/@walmartcanada. Online merchandise sales are available at www.walmart.ca.
Image with caption: " Mattel and Walmart Canada revolutionize window shopping with Canada's first pop-up virtual toy store. (CNW Group/Mattel Canada, Inc.)". Image available at: http://photos.newswire.ca/images/download/20121105_C4742_PHOTO_EN_20157.jpg
SOURCE: Mattel Canada, Inc.
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For more media requests, please contact:
Amanda DiPasquale at email@example.com, 416.486.5902
Desiree Gadea at Desiree.Gadea@gcicanada.com, 416. 486.5904