17 Year McCann Worldgroup Executive Will Drive Major New Strategic Initiative Designed To Disrupt the Speed/Creativity Paradigm
NEW YORK, NY, April 8 /CNW/ - Kirshenbaum bond senecal + partners announced today the appointment of Matt Weiss to the newly created position of Chief of Staff. In this role, Matt is charged with spearheading a major new kbs+p strategic initiative designed to disrupt the speed/creativity paradigm for clients. This new model called "Speed to Genius" allows kbs+p to deliver a superior product and a higher return on clients' marketing investments in a dramatically shorter period of time. Over the last few months, Kbs+p has taken strategic steps to evolve its unique integrated offering and significantly strengthen its digital backbone in order to position itself to launch and execute this new agency model for clients.
Matt joins kbs+p from McCann Worldgroup where he spent the past seventeen years in roles of increasing responsibility, most recently as Chief Growth Officer. During his tenure at McCann, Matt worked with a number of major multinational clients including Johnson & Johnson, Unilever, Coca-Cola, Mastercard and Nestle. He brings exceptional expertise and strategic insight into the advertising and marketing industry to his new role at kbs+p.
"I have been looking for the ideal entrepreneurial opportunity, where I am able to capitalize on my experience and industry knowledge and most importantly, truly participate as a partner in an organization I believe in. Kbs+p is that firm. They are completely committed to redefining the agency model of the future," said Mr. Weiss. "The entrepreneurial culture, abundance of creative thinking, and their revolutionary structure, is a perfect fit for me. I'm incredibly excited to come on board."
"In this competitive marketplace, marketers need game-changing ideas more quickly than ever before," said Lori Senecal, President & CEO, kirshenbaum bond senecal + partners. "However, they don't want to have to choose between creativity and speed. That's why we developed this new model to disrupt the speed/creativity paradigm. We are incredibly proud to be able to offer Speed to Genius to clients and are thrilled that Matt, a unique thought leader in the industry, is joining our leadership team to drive this important new initiative throughout the agency to impact all of our client's businesses."
About kirshenbaum bond senecal + partners
kirshenbaum bond senecal + partners, a member of The MDC Partners network, is a leading integrated creative advertising and marketing services organization with $750 million in billings and 350 employees. Headquartered in New York and Atlanta, kbs+p is dedicated to providing high value creativity that drives increasing financial performance for clients. The kirshenbaum bond senecal + partners group includes: kirshenbaum bond senecal advertising, The Media Kitchen, Dotglu, LIME pr + promotions, Company C and Trend Influence. kbs+p's client roster includes Arby's, BMW, Berkshire Hathaway/NetJets, Cablevision, Capital One, The Coca-Cola Company, Church's Chicken, Delta, HomeGoods, Kiz Toys, Levi-Strauss & Co., Mohegan Sun, TreeZero and Weight Watchers.
About MDC Partners, Inc.
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. MDC Partners is The Place Where Great Talent Lives. The company's Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
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