TORONTO, Sept. 4, 2012 /CNW/ - MasterCard urges all Toronto fashionistas
to shop local and discover the hundreds of retailers in their own
backyard during Toronto's Fashion's Night Out (FNO) on Thursday, September 6, 2012.
Rac Boutique, a women's ready-to-wear local retailer, is bringing together over 20
independent retailers to create a one-stop-shop called The Bazaar. Launching during FNO, The Bazaar will offer customers an unparalleled
"Toronto is my town. I love this amazing and vibrant city and I am
proud to be one of its small business owners. It's great to have
MasterCard's support for promoting local shopping. The more
Torontonians we can get to visit our stores, the more chances we have
to grow and build our businesses," said Faith Orfus, co-owner, Rac
During FNO, MasterCard cardholders can access special offers at selected
FNO designated retailers. In addition, fashionistas can enter to win
one of five $100 prepaid MasterCard cards by tweeting @MasterCardCA their favourite local retailer with the #shoplocalFNO hashtag.
MasterCard is also hosting a Stylicity Lounge at Hazelton Lanes Oval Square for all Torontonians with
complimentary hair and make-up stations, delicious hors d'oeuvres,
drinks, an e-commerce hub featuring a special MasterCard offer on The
Peacock Parade's FNO sale, models and DJs spinning great tunes.
"We're strong supporters of Toronto's local retailers. They are the
backbone of Toronto's economy and when they do well, everyone benefits.
Retailers access our large network of cardholders and our cardholders
enjoy the extra value that shopping with their MasterCard brings," said
Lilian Tomovich, Vice President, Marketing, MasterCard Canada.
The latest insights on retail shopping trends from MasterCard Advisors SpendingPulse highlight a decline in retail sales for summer 2012.
Local brick and mortar merchants have experienced a slower pace in
spend during the first half of 2012. Retail sales in July of 2012 were
flat when compared to July 2011. Canadian online retail sales were a
bright spot however, up over 24% through the first half of 2012.
"There is a trend in the retail space and it's that customers are
increasingly shopping online, so it is important to find innovative
ways to attract customers to traditional channels as well," said
Michael McNamara, Chief Economist, MasterCard Advisors. "Events like
Fashion's Night Out bring foot traffic to the stores and encourage
customers to spend their money locally."
Fashion's Night Out is a unique global initiative started in the United
States in 2009 to celebrate fashion, restore consumer confidence, boost
the local economy during the recession, and put the fun back in
shopping. It is celebrated in over 18 countries around the world.
For more information, visit MasterCard Canada's Facebook page or follow @MasterCardCa on Twitter.
MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world's
fastest payments processing network, connecting consumers, financial
institutions, merchants, governments and businesses in more than 210
countries and territories. MasterCard's products and solutions make
everyday commerce activities - such as shopping, traveling, running a
business and managing finances - easier, more secure and more efficient
for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
SOURCE: MasterCard Canada
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