LOS ANGELES, Feb. 7, 2012 /CNW/ - Award-winning, multi-platinum singer
Mary J Blige will be performing at a private pre-Grammy event on
February, 9th 2012 to celebrate the partnership of Belvedere, the world's first super premium vodka and (RED)™.
(Photo: http://www.newscom.com/cgi-bin/prnh/20120207/510730 )
The exclusive performance will be followed by a private party at Bardot,
Los Angeles to help raise awareness around HIV/AIDS and emphasize the
need for consumers to unite in support of programs that help eliminate
HIV and AIDS in Africa.
In winter 2011, BELVEDERE (PRODUCT)[RED™] Special Edition bottle launched to raise proceeds for the Global Fund™ to fight HIV/AIDS. The (RED) inspired packaging will contain the same unadulterated and naturally
smooth® Belvedere vodka enthusiasts have always enjoyed. 50% of Belvedere's
profits from the global sale of (BELVEDERE)[RED] will contribute to the Global Fund.
Mary J Blige said: "I'm delighted to be supporting (Belvedere) RED in
their fight against HIV & AIDS in Africa. It is one of the most
devastating issues faced by millions in Africa and if we can raise
awareness with this event and encourage people to buy (PRODUCT) RED,
we'll be one step closer to an HIV / AIDS free generation in 2015."
Fans can watch the party build up and Mary J Blige's performance live
via Facebook at approximately 10.45pm (PST). The event will be streamed
to http://www.facebook.com/belvederevodka. Media can download images and B-Roll footage from the event at 6am
Friday 10th February 2012, please visit http://www.epklink.com/BelvedereRedWithMaryJBlige
NOTES TO EDITOR
First introduced to North America in 1996, Belvedere Vodka was the first
to create a new standard for excellence in the vodka category and is
credited with creating the luxury vodka segment. Today, Belvedere's
distinctive character and uncompromising integrity are recognized
internationally by discriminating vodka enthusiasts, who appreciate its
all-natural, additive-free character. Made entirely from Dankowskie
Gold Rye and blended with water from its own pristine source, Belvedere
Vodka's taste profile is distinctively soft with a subtle sweetness and
naturally smooth, clean finish.
For further information on (BELVEDERE)[RED]at the Grammy Awards 2012, visit http://www.facebook.com/belvederevodka
SOURCE Belvedere Vodka
For further information:
Sabrina Lynch / Jane Shapiro, Mission Public Relations +1-310-384-5462, +1-212-361-9483, Email: Sabrina@thisismission.com