Maple Leafs and Raptors team up with Aviva Canada to provide an insurance program for fans

Maple Leafs Home and Auto and Raptors Home and Auto insurance programs*
to deliver protection that matches fans' passion

TORONTO, Jan. 18, 2017 /CNW/ - Fans of the Toronto Maple Leafs and Toronto Raptors can now choose insurance protection and peace of mind that is only matched by their passion for their favourite teams. Today, MLSE announced a new partnership with Aviva Canada Inc. (Aviva Canada) to launch a team-branded and fan-focused home and auto insurance program – the first of their kind in Canada.

The new program will deliver exceptional insurance coverage at a competitive price through an easy-to-use digital experience, and will provide unique engagement opportunities that connect fans with the Maple Leafs and Raptors like never before.

"We've been fans of both teams for years and are proud to provide coverage to our fellow fans," said Jason Storah, Executive Vice President, Aviva Canada. "Leafs and Raptors fans can expect to experience insurance through a branded customer journey that keeps their team front and centre from start to finish."

Aviva Canada is one of the leading property and casualty insurance groups in the country providing home, automobile, leisure/lifestyle and business insurance to more than three million customers.

"Our fans carry their passion for the Maple Leafs and Raptors into every facet of their lives, and we are always exploring new opportunities to reward them for their loyalty and to develop a closer relationship with them," said David Hopkinson, Chief Commercial Officer at MLSE. "Partnering with one of Canada's top names in home and auto insurance allows our fans access to an innovative and quality insurance product that will provide them with the protection they need in their lives along with the opportunity to get closer to the teams they love."

Fans interested in more details about Maple Leafs Home and Auto provided by Aviva and Raptors Home and Auto provided by Aviva, can visit Aviva.leafshomeauto.com or Aviva.raptorshomeauto.com respectively.

About Aviva Canada
Aviva Canada is one of the leading property and casualty insurance groups in the country, providing home, automobile, leisure/lifestyle and business insurance to more than three million customers. A wholly-owned subsidiary of UK-based Aviva plc, the company has more than 4,000 employees focused on creating a bright and sustainable future for our customers and our communities.

Aviva Canada invests in positive change through the Aviva Community Fund, Canada's longest running online community funding competition. Since its inception in 2009, the Aviva Community Fund has awarded $7.5 million to over 250 charities and community groups nationwide. Aviva Canada, bringing over 300 years of good thinking and insurance solutions to Canadians from coast to coast.

For more information visit avivacanada.com, our blog or our Twitter, Facebook and LinkedIn pages

* The Maple Leafs Home + Auto and The Raptors Home + Auto insurance programs are provided by Aviva. The programs are only offered in the teams' respective marketing territories and are administered by Aviva Agency Services Inc., who distributes insurance products underwritten by S&Y Insurance Company. Aviva Agency Services Inc. and S&Y Insurance Company are both subsidiaries of Aviva Canada Inc. MLSE, the Toronto Maple Leafs and the Toronto Raptors are not an insurance company or agent. For complete terms and conditions, visit https://www.avivainsurance.ca/insurance-claim/guarantee. "Aviva" and the associated word marks and logo are trademarks of Aviva Canada.  "Toronto Maple Leafs", "Leafs", "Toronto Raptors", "Raptors" and associated word marks and logos are trademarks of Maple Leaf Sports & Entertainment Partnership.

SOURCE Maple Leaf Sports & Entertainment Ltd.

For further information: Dave Haggith, MLSE, Tel: (416) 450-1681, E-mail: dave.haggith@mlse.com; Glenn Cooper, Aviva Canada, Mobile: (416) 523-3225, E-mail: glenn.cooper@aviva.com

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