Make movie memories with Cinemix!

Astral Mix launches the Cinemix multiplatform plan that allows advertisers to target movie lovers

MONTREAL, June 21, 2012 /CNW Telbec/ - With summer blockbuster season fast approaching, Astral Mix, a division of Astral Media Inc. (TSX: ACM.A ACM.B), is launching the Cinemix multiplatform plan, designed to allow film release campaigns to target movie lovers on Astral properties and on mobile.

"Cinemix is an industry first, offering film promoters a one-stop custom shop to maximize box office success and go beyond traditional promotional campaigns," said Michelle LaBarre, Vice President, Astral Mix. "Combining equal parts flexibility and targeting, Cinemix is Astral Mix's latest initiative to stand out from the competition and offer advertisers solutions that truly meet their needs."

Cinemix innovates by offering editorial coverage for films with its multiplatform "À l'affiche" [now showing] segments hosted by Nicolas Ouellet or Isabelle Lacasse, depending upon a campaign's specific targets. Segments are custom-produced and can cover both sneak previews and red carpets, and feature audience reaction or actor interviews and more, followed by the official film trailer.

The plan includes 10 specialty television channels, 2 radio stations and the Astral Out-of-Home Digital network, as well as 13 websites, the vast social networks of multiple media properties and a mobile component.

Founded in 1961, Astral is a leading Canadian media company. It operates several of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life from coast to coast by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.

SOURCE ASTRAL

For further information:

Olivier Racette 
Advisor, Corporate Communications
Astral Media Inc.
514-939-5000
oracette@astral.com

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