Mobilicity survey also reveals one in five Canadians are 'binge
shoppers' young Canadians, women and households with children are most
prone to 'holiday shopping hangover'
TORONTO, Nov. 14, 2012 /CNW/ - While the holiday season is a time to be
merry, it's also a time to be cautious of the 'holiday shopping
hangover.' According to new research released by Mobilicity, Canada's
smart mobile phone carrier, 58 per cent of Canadians say they spend
more than they should during the holidays and a further 59 per cent
find themselves making impulse purchases. This overindulgence may lead
to feelings of guilt, remorse or the 'holiday shopping hangover'.
According to the survey, young Canadians (under 35), women and
households with children are at the greatest risk of suffering from the
'holiday shopping hangover.'
Canadians can avoid the 'holiday shopping hangover' by switching to
affordable, contract-free unlimited mobile service, says Mobilicity's
Chief Customer Officer Anthony Booth. "It's an easy, sure-fire way to
reduce your monthly spending and save money that can be put towards
The survey also found that one in five Canadians identify themselves as
'binge shoppers' saying their holiday shopping is a whirlwind activity
that packs a lot into a short period of time. Of these 'binge
shoppers', 71 per cent say they tend to spend more than they should.
Surprisingly, the majority of Canadians are missing out on opportunities
to streamline their holiday shopping: 70 per cent are not planning on
using a variety of apps/features on their mobile phone to help with
their holiday shopping, even amidst the growing number of apps that do
everything from scanning product barcodes to locating retailers with
the best prices to organizing store loyalty cards. In contrast, 46 per
cent of young Canadians said they plan on using their mobile phones as
their holiday shopping sidekick this season.
Angela Self, a personal finance expert and one of the five money-smart
women known as the Smart Cookies, says, "We've all been guilty of
spending too much or making impulsive purchases during the holidays
only to regret it later, much like having one too many drinks. While
most hangovers can be cured with rest and hydration, the 'holiday
shopping hangover' can only be cured and even prevented through smart
planning and spending."
The Mobilicity survey findings are consistent with the latest holiday
shopping trends showing spending is on the rise. Last year, the Retail
Council of Canada estimated holiday sales were three per cent higher
than in 2010.
Reduce monthly spending over the holidays and all year round
To make unlimited wireless even more affordable, Mobilicity has brought
back its popular 50%-off regular rate plan sale for the holidays. For
just $22.50 a month, consumers can get unlimited data, talk and text
plus North American long-distance, caller ID, call waiting, call
forwarding, three-way calling, voicemail, global text and 30 minutes of
included North American voice roaming minutes a month. Unlimited
monthly talk-and-text plans start at just $12.50 during the special
The company recently upgraded its network to 4G and speeds of up to
21Mbps, and offers a full lineup of popular smartphones, such as the
all-new Samsung Galaxy Note II and the Sony Xperia T, also known as The
Bond Phone as seen in the latest James Bond theatrical release, Skyfall, and which comes preloaded with exclusive Bond content.
Discuss/follow the holiday shopping hangover trend on Twitter using the
About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the
cost of wireless with unlimited talk, text and data plans, affordable
North American coverage, plus popular handsets and smartphones -
without locking customers into contracts or charging extra or hidden
fees. Everything Mobilicity does adds up to a better wireless
experience, not an expensive one. NOW THAT'S SMART.
Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE
Wireless), the company is led by Obelysk, a diversified Canadian
holding company, and Quadrangle Capital Partners, a global investor in
the telecommunications and media sectors. Mobilicity was named one of
Canada's Top 25 Up and Coming Information & Communication Technology
start-ups in 2010 by the Branham Group Inc. Further information about
Mobilicity can be found at www.mobilicity.ca.
About the Survey
A survey of 1514 Canadians was completed online between October 15th, and October 17th, 2012 using Leger Marketing's online panel, LegerWeb. A probability sample of the same size would yield a margin of error
of +/- 2.5%, 19 times out of 20.
For further information:
For more information, images or interviews, please contact:
Sheryl Steinberg, Director, Corporate Affairs
Michelle Fabbro, Specialist, Corporate Affairs
Nazia Khan, Vice President
Temple Scott Associates Inc.
416.360.6183, ext. 237