Lulu, Ltd. Files Preliminary Prospectus for Initial Public Offering

/NOT FOR DISTRIBUTION TO U.S. NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES/

TORONTO, March 12 /CNW/ - Lulu, Ltd. announces that it has filed a preliminary prospectus with the securities regulatory authorities in each of the provinces of Canada in connection with the initial public offering and secondary offering of its common shares.

Genuity Capital Markets and CIBC will lead a syndicate of underwriters for the offering.

About Lulu

Founded in 2002, Lulu empowers creators to take their works directly to the market and profit. Its Internet retail site (Lulu.com), global distribution system and social content discovery engine form an open publishing platform that connects content creators and buyers across a range of formats, including books, eBooks, audio and video.

A preliminary prospectus containing important information relating to these securities has been filed with securities commissions or similar authorities in all the provinces of Canada. The preliminary prospectus is still subject to completion or amendment. Copies of the preliminary prospectus may be obtained from one of the underwriters noted above. There will not be any sale or any acceptance of an offer to buy the securities until a receipt for the final prospectus has been issued.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities in the United States, nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful. The securities described herein have not been, and will not be, registered under the United States Securities Act of 1933, as amended (the "1933 Act"), or any state securities laws and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the 1933 Act and applicable state securities laws.

%SEDAR: 00029654E

SOURCE LULU, LTD.

For further information: For further information: Jonathan B. Cox, Lulu, PR Hotline: (919) 447-3290, Direct: (919) 447-3239, E-mail: pr@lulu.com; Craig Armitage, Kristen Dickson, The Equicom Group, Tel: (416) 815-0700, E-mail: carmitage@equicomgroup.com, kdickson@equicomgroup.com

Organization Profile

LULU, LTD.

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