LOTTO MAX MAKES 4th ON GOOGLE ZEITGEIST LIST

TORONTO, Dec. 10 /CNW/ - Canadians love LOTTO MAX and the Google Zeitgeist list proves it. In 2010, the search term LOTTO MAX was the 4th fastest rising search term, behind World Cup Soccer but ahead of Vancouver 2010, Justin Bieber and the popular television show "Glee".

"To be in the same category as these pop culture heavyweights demonstrates that Canadians want to know more about LOTTO MAX. The buzz this year has been incredible and we hope that it will continue into 2011!" said Wendy Montgomery, Vice President Lottery Marketing & Sales at OLG.

According to Google, June 2010 saw an increase of 82% in the number of Canadians searching for LOTTO MAX information since the beginning of the year.

LOTTO MAX launched nationwide in September 2009 and since then, Canadians have won almost $1.2 billion in prizes, including 206 winning MAXMILLIONS tickets and 19 jackpot winners. Full game information and unofficial winning numbers can be found on OLG.ca.

Tonight's LOTTO MAX jackpot is $28 million. Players can purchase tickets for this draw at authorized OLG retailers until 9 p.m.

For each $5 play, LOTTO MAX players receive three sets of seven numbers ranging from one to forty-nine. ENCORE is also available on LOTTO MAX for $1.

More information on the Google Zeitgeist list can be found at http://www.google.com/intl/en/press/zeitgeist2010/regions/ca.html.

OLG is a provincial agency responsible for province-wide lottery games and gaming facilities. Since 1975, OLG lotteries, casinos, slots, and resort casinos have generated more than $32 billion for the benefit of the Province of Ontario. Gaming proceeds support Ontario's hospitals, amateur sport, recreational and cultural activities, communities, provincial priority programs such as health care and education, and local and provincial charities and non-profit organizations through the Ontario Trillium Foundation.

Know your limit, play within it!

THE ONTARIO PROBLEM GAMBLING HELPLINE 1-888-230-3505
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SOURCE OLG

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Sarah Kiriliuk
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