Canada Dry offers Canadians a new flavour of a club soda favourite
TORONTO, March 23, 2015 /CNW/ - Starting this month, Canada Dry is expanding its line up with new Canada Dry Lemon Lime Club Soda. This refreshing new beverage, with a hint of lemon and lime, is naturally flavoured, unsweetened and low in sodium.
"The sparkling water category has experienced strong growth over the past few years and Canada Dry Club Soda has been a consumer favourite," said Carol-Anne Gower, Vice President, Marketing and Business Development, Canada Dry Mott's. "We also know consumers enjoy variety and flavour in their beverages. When we asked them about adding flavour to Canada Dry Club Soda, the response was overwhelming and we knew we were on the right track."
To support the launch of this new product, a national English and French marketing campaign was developed. The Look Who's In The Club Now campaign aims at reaching savvy consumers who are looking to make smart, informed decisions they can feel good about. A national print media campaign in specialty publications across Canada will support the launch. Print creative was developed by Brand Fire. All media buying was managed by Mindshare. Public relations and social media were developed by Veritas Communications. Packaging was designed by Lampo.
Canadians can find the new product in grocery stores across the country, available in 12-packs of 355ml cans.
About Canada Dry Mott's Inc.
Canada Dry Mott's, is a leading beverage business marketing a wide range of soft drinks, juices, teas, mixers and other premium beverages throughout Canada. In addition to Canada Dry, the company's portfolio includes Mott's Garden Cocktail, Mott's Clamato, Mott's Fruitsations, Orangina, Schweppes, Crush, Dr Pepper, and Mr & Mrs T mixers. Based in Mississauga, Ontario, Canada Dry Mott's is a subsidiary of Dr Pepper Snapple (NYSE: DPS), one of the leading refreshment beverage businesses in North America. For more information, please visit www.canadadrymotts.ca.
SOURCE Canada Dry Mott's Inc.
For further information: Emily McCullough, Veritas Communications, firstname.lastname@example.org, 416-955-4570; Alison Bing, Canada Dry Mott's Inc., email@example.com, 905-755-3640