Lolë's White Yoga Session 2012: the biggest yoga session in Quebec took place on July 28, with more than 2000 people at the Olympic Park.

MONTREAL, July 28, 2012 /CNW Telbec/ - More than two thousand people, all in white, practicing yoga together…this powerful image of peace and wellbeing will resonate in the memory of Montrealers looking back on the White Yoga Session 2012, presented by Lolë on July 28 at the Sun Life Financial Esplanade in the Olympic Park. The event was sold out a week ago, with more than 700 people on the waiting list in the hope that space would become available.

"What an incredible journey! Sharing a sense of calm and serenity with so many people is an indescribable feeling," said Lolë ambassador Lyne St-Roch, invited by Lolë to lead this expansive yoga session.

"For Lolë, the White Yoga Session is a perfect reflection of the company's philosophy with its focus on health and harmony," said Nathalie Binda, Vice-President of Marketing at Lolë. Through our activities related to wellbeing - our Meet Ups - we share our belief in keeping mind and body active, and seeking wellness and harmony. With the White Yoga Session, we wanted to add another dimension to these Meet Ups and create an exceptional group experience. First Paris and then Montreal. The success of this event, with our partners Sports Experts and Châtelaine, gives us a strong desire to organize another edition of the White Yoga Session."

In view of the popularity of the White Yoga Session in Paris and Montreal, Lolë plans to share these special moments again next year with the greatest number of people in other cities, starting with Toronto.

About Lolë
At Lolë, wellbeing means a lifestyle inspired by the quest for balance between urban living and nature, and the pleasure of varied physical activity. Live Out Loud Everyday! With a genuine concern for people and products, the company offers innovative collections that are feminine and functional for urban women. Born in Canada in 2002 and still entirely designed in Montreal, Quebec, Lolë clothing can be found at more than 1,500 points of sale around the world, in Ateliers Lolë and online at www.lolewomen.com.

Image with caption: "More than 2 000 people joined Lolë's White Yoga Session on July 28th at the Olympique Parc in Montreal (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20120728_C3357_PHOTO_EN_16486.jpg

SOURCE: LOLE

For further information:

Information, interviews and images:

Joëlle Langevin  514 524-1471 / joelle@natapr.com
Natalie Bibeau 514 803-1471 / nata@natapr.com

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LOLE

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WHITE YOGA SESSION

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