An exclusive collection of activewear with a focus on fashion and
TORONTO, Jan. 20, 2014 /CNW/ - Canadian lifestyle and activewear brand, Lolë, has launched its first exclusive collection, WHITE BY LOLË™. With
fluid and flattering silhouettes carefully designed to make a woman
look and feel good, the exclusive collection draws on the experience
and high-fashion background of the brand's Design Director, Andy
Thê-Anh. The entire collection can now be purchased online by visiting www.lolewomen.com/ca/en/whitebylole, Nordstrom.com, any Lolë Atelier across the country and Ogilvy in the
province of Quebec.
The creation of this exclusive collection is built upon the brand's
existing foundations and reimagines how yogawear can be experienced,
specially created with designer details and refined fabrics of silk and
cashmere for style, versatility and technical finesse. Unlike most of
the brightly coloured seasonal collections from Lolë, the colour
palette is a range of soft whites, ballet pink and creamy beige.
Inspired by yoga, every item of the WHITE BY LOLË collection is a
reflection of the Lolë White Tour™ and the teachers and practitioners who live and breathe its message of
peace. The Lolë White Tour is a special event that has brought together
over 20,000 people worldwide practicing yoga en mass in a powerful
presentation of peace and unity. Bringing together the Lolë
philosophies of community, wellness, active lifestyles and shared
experiences, it is the image of thousands moving in unison that sparked
the creative inspiration for this collection.
Three styles in particular have been inspired by Elena Brower, a
renowned yoga teacher who has led past yoga sessions for the
prestigious Lolë White Tour. "It was very inspiring to work on such a
special collaboration with Elena. Through her leadership in the world
of yoga and her seamless style transition from studio to street," says
Lolë Design Director, Andy Thê-Anh, "she authentically embodies the
Lolë lifestyle and philosophies."
The launch of WHITE BY LOLË furthers the brand's devotion to one of its
main philosophies: doing business while doing good. All profits of the
collection will be given back to the communities visited by the Lolë
White Tour in 2014. "The goal of these donations is to empower
communities in their own wellness-based endeavors," says VP of
Marketing, Nathalie Binda. "Funding will be given back to community
centres to support more of their own wellness programs and activities."
To learn more about Lolë, WHITE BY LOLË, or the Lolë White Tour please
Lolë nurtures the body and mind with fun, feminine, and beautifully
designed active wear that's stylish enough to transition instantly from
the studio to the street. Designed for today's active urban woman, Lolë
collections truly reflect a modern lifestyle, and turn consumption into
investment by offering long-lasting, versatile clothing with real
value. Lolë stands for Live Out Loud Every day. Born in Canada and
still entirely designed in Montreal, Quebec, Lolë clothing can be found
at more than 1,500 retail outlets around the world, in Lolë Ateliers
and online at www.lolewomen.com.
Created by the fusion of the words "coalition" and "collision",
Coalision fully reflects the state of mind that reigns within the
company: a strong coalition of individuals whose collision of creative
forces results in two powerful clothing brands, Lolë a technical, fashion-forward women's activewear brand inspired by
wellness, and Paradox, high-performance base layer and outdoor clothing. Coalision products
are distributed throughout a network of more than 2,500 retailers in
Canada, USA, Europe and Asia. www.coalision.com.
Video with caption: "Video: Lolë Launches WHITE BY LOLË™". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140120_C9635_VIDEO_EN_35687.mp4&posterurl=http://photos.newswire.ca/images/20140120_C9635_PHOTO_EN_35687.jpg&clientName=LOLE&caption=Video%3A%20Lol%26%23235%3B%20Launches%20WHITE%20BY%20LOL%26%23203%3B%26%238482%3B&title=LOLE%20%2D%20Lol%26%23235%3B%20Launches%20WHITE%20BY%20LOL%26%23203%3B%26%238482%3B&headline=Lol%26%23235%3B%20Launches%20WHITE%20BY%20LOL%26%23203%3B%26%23x2122%3B
Image with caption: "Lolë Launches WHITE BY LOLË™ (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20140120_C9635_PHOTO_EN_35685.jpg
Image with caption: "Lolë Launches WHITE BY LOLË™ (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20140120_C9635_PHOTO_EN_35686.jpg
Image with caption: "Lolë (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20140120_C9635_PHOTO_EN_35684.jpg
For further information:
(416) 966-3421 x205