Local Canadians join the ranks of pop art legends

Photographers make their mark through creative interpretation of iconic Orangina brand

TORONTO, Dec. 15 /CNW/ - From the beginning, the Orangina Art of Refreshment competition was fierce. Local artists across the country were challenged to show their creativity in a national photography contest. In the end, it took over 2,500 online votes and input from our celebrity judging panel to identify the overall winner and ten finalists.

Angela Martin with her original photograph Joyful Orangina joins the ranks of artists such as Bernard Villemot, Michel Berger, Serge Gainsbourg, Terry Gilliam and fashion designer Jean-Paul Goude in representing the Orangina brand. Since its introduction, Orangina has had a strong tie to the artistic community. Its launch in 1951 was aided by Bernard Villemot's famous poster of a parasol made from an orange peel and now through The Art of Refreshment photo contest Canadians have added their mark.

In addition to Joyful Orangina, 10 other images were selected as finalists in the contest. They are:

    
    1.	Orange Drinking Orangina
          -   By Bilal Abdul Karim
    2.	Four on an Angle
          -   By Bilal Abdul Karim
    3.	Enjoyment
          -   By Emily Beatty
    4.	Patterned Orangina
          -   By Emily Beatty
    5.	Bottle 1
          -   By Emily Beatty
    6.	Something Unique
          -   By Jennifer Ko
    7.	Summer Moments
          -   By Genevieve Van Loo
    8.	Power of Orangina
          -   By Stephanie Thornton
    9.	Blast Off
          -   By Shaylan Spurway
    10.	Rolling in Oranges
          -   By Angela Martin
    

"We were overwhelmed with the number of truly creative images that were submitted," said Andy Bayfield, General Manager, Canada Dry Mott's Inc., the distributor for Orangina in Canada. "Each of the photographers embraced the challenge and brought Orangina to life through their artistry. It was also exciting to see the great comments from those individuals that went online to vote. People are clearly very passionate about Orangina."

The contest began with three unique categories, the Look and Feel, the Emotional Essence and the Iconic Bottle. Entrants were allowed to submit up to five (5) images to each category for a total of 15 photographs. The judging panel was comprised of Toronto based celebrity photographer Korby Banner, Vancouver photographer Michael Desjardins, Benoît Desjardins from Montreal and Noah Fallis of Calgary. The panel identified the top 15 in each category resulting in 45 overall semi-finalists. In the final phase of the competition, the general public was invited to become part of the overall judging by voting for their favourites online. The judges' comments counted for 60 per cent of the overall ranking while the online votes counted for 40 per cent.

"Judging for this final phase was a challenge. There were so many great images, full of creativity and innovative thought," said Korby Banner, celebrated Canadian photographer and one of the contest judges. "But in the end, there were those images that kept drawing your eye back to them; images that captivated you, that made you smile, that kept jumping off the page at you, images that spoke to what the Orangina brand stands for."

To see the winning submissions as well as all of the original submissions, visit www.theartofrefreshment.com.

The Grand Prize Winner will receive $2,500 and each of the ten finalists will receive $500. Winning artwork may be incorporated into future Orangina marketing and communication activities in Canada.

About Canada Dry Mott's Inc.

Canada Dry Mott's, is a leading beverage business marketing a wide range of soft drinks, juices, teas, mixers and other premium beverages throughout Canada. The company's portfolio includes Canada Dry, Mott's Clamato, Dr Pepper, Crush, Mott's Fruitsations, Schweppes, Orangina, Mott's Garden Cocktail and Mr & Mrs T mixers among other brands. Based in Mississauga, Ontario, Canada Dry Mott's is a subsidiary of Dr Pepper Snapple (NYSE: DPS), one of the leading refreshment beverage businesses in North America. For more information, please visit www.canadadrymotts.ca.

*Trademark, used under license by Canada Dry Mott's Inc. All other trademarks are the property of their respective owners.

SOURCE Canada Dry Mott's Inc.

For further information: For further information: Stephanie Baxter, Claire Beattie, Veritas Communications, T: (416) 482-0864, (416) 482-1357, E: baxter@veritascanada.com, beattie@veritascanada.com; For more information about Canada Dry Mott's, please contact: Alison Bing, Corporate Affairs Manager, (905) 755-3640, alison.bing@dpsg.com

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