Ontario Craft Brewers salute Loblaw's commitment to community of local
beer craftsman and drinkers.
BRAMPTON, ON, Dec. 15, 2015 /CNW/ - Loblaw Companies Limited will begin
the sale of beer today in 19 of its Ontario grocery stores - including
the select Loblaws, Real Canadian Superstore, Your Independent Grocer,
and Fortinos locations listed below. The stores will eventually stock
hundreds of beer varieties, with equal representation of Ontario's
local or craft beer and multinational brands.
"Our customers shop with us for all the flavours and ingredients of
great meals, and today we can better serve that demand with the
announcement that beer is here," said Grant Froese, Chief Operating
Officer, Loblaw Companies Limited. "This is a historic first step for
our company and for the Ontario government, giving customers the
greater convenience of shopping for groceries and beer in one stop. We
expect great demand and customer anticipation for more opportunity in
our local stores throughout the province, consistent with the
government's planned roll-out."
The 19 stores will begin beer sales today with a tailored initial
assortment of brands. As the assortment and display space expands into
January, the largest-format beer sections could include more than 200
varieties of import, domestic and Ontario craft beer. The company
intends to allocate 50 per cent of shelf space to local or craft beer,
and will provide additional opportunities for regional favourites on a
"With the opportunity to stock beer, we will become a destination for
local and craft-beer lovers," said Froese. "We have found a great
partner in The Ontario Craft Brewers."
"We salute Loblaw's commitment to Ontario craft brewers and its
exceptional efforts to provide us new retail opportunities," said John
Hay, President, Ontario Craft Brewers. "The province has a vibrant
community of craft brewers and we expect Loblaw's business to create
new energy and new opportunities to connect Ontario customers with
Ontario beer throughout the province."
The following stores begin beer sales today:
Newmarket: Real Canadian Superstore, 18120 Yonge St
Georgetown: Real Canadian Superstore, 171 Guelph Street
Etobicoke: Loblaws, 380 The East Mall
Oshawa: Real Canadian Superstore, 1385 Harmony Rd N.
Mississauga: Loblaws, 5010 Glen Erin Dr.
Toronto: Loblaws, 50 Musgrave Street
Toronto: Real Canadian Superstore, 2549 Weston Rd
Toronto: Real Canadian Superstore, 51 Gerry Fitzgerald (Dufferin &
Toronto: Loblaws, 17 Leslie St (Leslie & Lakeshore)
Cambridge: Zehrs, 400 Conestoga Blvd.
London: Oakridge Mall Real Canadian Superstore, 1201 Oxford St. W.
Kitchener: Highland Hills Real Canadian Superstore, 875 Highland Ave. W.
Windsor: Real Canadian Superstore, 4371 Walker Rd.
Hamilton: Fortinos, 65 Mall Rd.
Ottawa: South Kanata Real Canadian Superstore, 760 Eagleson Road
Ottawa: Loblaws College Square Market, 1980 Baseline Rd.
Kingston: Loblaws, 1100 Princess St.
Stittsville: Browns Your Independent Grocer, 1251 Main St.
Thunder Bay: Real Canadian Superstore, 971 Carrick Street
About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, the
nation's largest retailer, and the majority unit holder of Choice
Properties Real Estate Investment Trust. Loblaw provides Canadians with
grocery, pharmacy, health and beauty, apparel, general merchandise,
banking, and wireless mobile products and services. With more than
2,300 corporate, franchised and Associate-owned locations, Loblaw, its
franchisees, and Associate-owners employ approximately 192,000 full and
part-time employees, making it one of Canada's largest private sector
Loblaw's purpose - Live Life Well - puts first the needs and well-being
of Canadians who make one billion transactions annually in the
companies' stores. Loblaw is positioned to meet and exceed those needs
in many ways: convenient locations; more than 1,050 grocery stores that
span the value spectrum from discount to specialty; full-service
pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations; PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands
in Life Brand®, no name® and President's Choice®. Through the PC Plus® and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded
for shopping with the companies.
SOURCE Loblaw Companies Limited
Image with caption: "Local, craft and multinational beer brands come to 19 Loblaw locations across Ontario (CNW Group/Loblaw Companies Limited)". Image available at: http://photos.newswire.ca/images/download/20151215_C9620_PHOTO_EN_44576.jpg
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