Pilot an effort to improve fuel efficiency and reduce carbon
emissions of the Company's transport fleet
BRAMPTON, ON, Aug. 25 /CNW/ - Loblaw Companies Limited (Loblaw)
announced today it is currently testing a Class 8 truck run by hybrid
technology. The pilot is in support of the Company's commitment to
improve fuel efficiency and reduce the carbon footprint of its corporate
transport fleet. As part of Loblaw's 2010 corporate social
responsibility commitment, the Company set a target to improve the fuel
efficiency of its corporate transport fleet by two per cent compared to
its 2009 level.
On the road since July, Loblaw is evaluating the hybrid truck's fuel
efficiency throughout the Company's urban transportation routes in
Ontario. The pilot will measure the potential benefits that hybrid
technology could have to its corporate trucking fleet.
"We constantly challenge ourselves in all areas of our business against
our corporate social responsibility principles. The hybrid truck pilot
is one of the many initiatives undertaken in our supply chain to meet
our fuel economy goals for 2010. We believe we are on the right track
to once again lower fuel consumption and carbon emissions associated
with the transportation of goods to our stores," said Robert Wiebe,
senior vice president, Supply Chain, Loblaw Companies Limited.
The outcome of this pilot will help to determine the number of trucks
within the Company's corporate fleet that can be replaced with hybrid
technology in coming years. Additional initiatives Loblaw has
undertaken to improve fuel efficiency include the use of biodiesel,
reducing truck idling times, installing side fairings on trailers and
the use of multi-axle trailers allowing for the pulling of more weight
from the same truck thereby reducing the number of trucks on the road.
About the Loblaw Pilot Hybrid Truck
The hybrid truck being
tested by Loblaw was manufactured by Peterbilt Motor Company and
contains a supplemental parallel hybrid power system. The hybrid truck
looks like most other transport trucks on the road. The key difference
is the hybrid system which helps the truck to accelerate from an idle.
When the truck engages its braking system, electricity is created that
is stored in the truck's battery to power the truck. Many Loblaw
banner stores are located in urban environments where there are many
deliveries requiring starts and stops in traffic making it ideal
conditions to test this type of hybrid technology.
"At Peterbilt we work hard to ensure our trucks are some of the
cleanest, most fuel efficient vehicles on the road," says Matt Preston,
Canadian fleet sales manager, Peterbilt of Canada. "We are always
looking for ways to provide our customers with products that will reduce
emissions, and provide the performance and economics that our customers
A commitment to Respect the Environment is one of five Loblaw
corporate social responsibility pillars. The other pillars include
Source with Integrity, Make a Positive Difference in our Community,
Reflect our Nation's Diversity and Be A Great Place to Work. For more
information on Loblaw's corporate social responsibility efforts please
About Loblaw Companies Limited
Loblaw Companies Limited, a
subsidiary of George Weston Limited, is Canada's largest food
distributor and a leading provider of drugstore, general merchandise and
financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ
over 138,000 full-time and part-time employees. Through its portfolio of
store formats, Loblaw is committed to providing Canadians with a wide,
growing and successful range of products and services to meet the
everyday household demands of Canadian consumers. Loblaw is known for
the quality, innovation and value of its food offering. It offers
Canada's strongest control (private) label program, including the unique
President's Choice(R), no name(R) and Joe Fresh Style(R) brands. In
addition, the Company makes available to consumers President's Choice
Financial(R) services and offers the PC(R) points loyalty program.
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SOURCE Loblaw Companies Limited
For further information: For further information:
Loblaw Public Relations Department
905-459-2500 or firstname.lastname@example.org