LG Innovators' Ball to cast a spell over Toronto partygoers with an evening
of magic and enchantment

Ontario Science Centre presents the 2010 LG Innovators' Ball: 'Midnight Spell'

TORONTO, April 22 /CNW/ - The Ontario Science Centre will be transformed into a world of magic, weaving a spell over Toronto's most stylish and influential for the fourth annual LG Innovators' Ball on May 6th. 'Midnight Spell' promises to be an enchanting evening.

"We're thrilled to once again be presenting one of Toronto's most exciting annual benefit events at the Science Centre," said Lesley Lewis, CEO of the Ontario Science Centre. "The fourth LG Innovators' Ball will be the most sensational yet, captivating guests with a truly remarkable evening of enchantment, raising funds to support our industry leading community access programs."

This year's event, with Honorary Co-Chairs Joe Natale and Melissa Martin and Master of Ceremonies, Ben Mulroney, will be an unforgettable evening that will revolve around the thrilling world of magic and sorcery. Dinner guests will experience a truly decadent evening that is designed to inspire all the senses at every turn; imbibing potions poured from test tubes, tasting the culinary concoctions of celebrated Toronto chef Jamie Kennedy, and enjoying exciting entertainment, featuring a magical act that is sure to astonish and thrill. Party guests are in for mystical delights with a trio of Toronto's top DJs to entertain as the clock strikes midnight.

In addition to special entertainment provided by award-winning magicians and illusionists, all guests are welcome to enjoy Harry Potter(TM): The Exhibition throughout the evening. There, they will be able to immerse themselves in the world of Harry Potter through experiences such as being sorted into their favorite Hogwarts(TM) house by the magical Sorting Hat(TM), tossing a "quaffle" or pulling a screaming mandrake from its pot in Herbology. Featuring hundreds of original film props and costumes, guests can truly appreciate the artistry and craftsmanship that went into making the Harry Potter films.

Proceeds from the event support the Ontario Science Centre's community access and outreach initiatives which help keep programs affordable and accessible to all members of the community. This year, to further its commitment of reaching out to young people, Title Sponsor, LG Electronics, has purchased 300 tickets for Big Brothers and Big Sisters of Toronto to attend Harry Potter(TM): The Exhibition, which opened to the public on April 9, 2010.

"At LG Electronics Canada, we are inspired by the thought-provoking, engaging experiences the Ontario Science Centre offers through science and technology," said Eric Agius, President of LG Electronics Canada. "We are very proud to be entering into our second year as title sponsor of the LG Innovators' Ball."

    
    About Our Sponsors
    ------------------
    

The LG Innovators' Ball is supported by title sponsor LG Electronics Canada. Other sponsors include Audi (Automotive); Cisco (Event); Joe Fresh Style (Party); Microsoft (Entertainment); TAXI Advertising (Dinner); TELUS (Cocktail Receptioni); Tiffany & Co. (Jewellery); CIBC Children's Foundation (Access Challenge Supporter); Davis + Henderson (Guest Welcome); Malivoire Wine Company (Dinner Wine); Hello Magazine (Print Media); Naked Creative (Creative); McNabb Roick Events (Décor); Bill Joslin Inc. (Interactive); C.J. Graphics (Print); Chair-man Mills; Iceberg Vodka; mberry; Pepsi Bottling Group; Perrier; Starbucks; and Steam Whistle Brewing.

    
    About LG Electronics, Inc.
    --------------------------
    

The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual worldwide revenues of more than US $40 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.lg.ca.

    
    About Big Brothers and Big Sisters of Toronto (BBBST)
    -----------------------------------------------------
    

Big Brothers and Big Sisters is widely regarded as Canada's best known and most successful mentoring organization. Its mission is to match and monitor volunteers who serve as friends and positive influences to children and youth living in the city of Toronto. Established in 1913, BBBST helps children between the ages of six and 18 years of age become caring adults by matching children with a mentor who provides friendship and positive support. Its focus is to be preventative by reaching children at a pivotal point in their lives when the impact of a mentor can change the course of their future.

    
    About the Ontario Science Centre
    --------------------------------
    

The Ontario Science Centre opened on September 26, 1969, pioneering the concept of an interactive science museum. Since then, well over 40 million visitors have passed through its doors. The centre is a model for over 1,000 science centres around the world that have been built since its inception.

The Ontario Science Centre uses science as the lens to inspire and actively engage people in new ways of seeing, understanding and thinking about themselves and the world. The Ontario Science Centre is an agency of the Government of Ontario. For more information please visit www.ontariosciencecentre.ca

SOURCE Ontario Science Centre

For further information: For further information: or to RSVP please contact: Tricia Soltys, Narrative Advocacy Media, tricia.soltys@narrativeadvocacy.com, (416) 644-4128; Anna Relyea, Associate Director, Strategic Communications, anna.relyea@osc.on.ca, (416) 696-3273


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