LG throws a curve at the Canadian smartphone market bringing the world's
first curved smartphone exclusively to Rogers customers
TORONTO, Feb. 20, 2014 /CNW/ - LG Electronics (LG) today announced that
the LG G Flex will be coming to Canada, exclusively through Rogers.
Standing out from the crowd, the world's first smartphone designed to
follow the curve of the human face, will be available this spring.
Measuring six inches diagonally, the G Flex features a Plastic OLED
(P-OLED) display — the world's largest developed and manufactured
specifically for a smartphone — creating an immersive, panoramic
viewing experience. The G Flex utilizes the world's first curved
battery and is the first phone to feature a self-healing coating on the
back cover, allowing the phone to recover from minor day-to-day nicks
and scratches. This innovative smartphone also features user-centric UX
features such as QTheatre, Dual Window and Swing Lockscreen designed
specifically for the curved screen.
"As the first curved smartphone on the Canadian market, the LG G Flex is
cutting-edge from the inside out, offering Rogers customers a unique
smartphone experience," said Ross Snow, vice-president Mobile
Communications, LG Canada. "The G Flex further establishes LG as a
premium brand with a product that is poised to reinvigorate excitement
in the smartphone category for 2014."
The LG G Flex, with its Quad-Core Qualcomm Snapdragon processor, is
enabled to run on both 2100 and 2600 MHz spectrum - reaching
theoretical maximum download speeds up to 150 Mbps (typical speeds
range from 12-40 Mbps) on Rogers LTE, Canada's fastest LTE network.
This speed, coupled with the LG Flex's curved design, enables customers
to have engaging video experiences with virtually no buffering or
"Rogers customers always have access to the latest and greatest
smartphones, and we look forward to bringing them a new device
experience with the LG G Flex," said John Boynton, executive vice
president and chief marketing officer, Rogers Communications. "The G
Flex will reach its full potential on our LTE network, offering
customers blazing fast speeds that keep them connected and
To be among the first to get their hands on the G Flex, existing and new
Rogers customers can reserve the device online using the Rogers
Reservation System. For more information, visit rogers.com/reserve.
When customers get the G Flex from Rogers they will have the option to
enroll in Rogers Next™, an early upgrade program that gives them the freedom to get the
hottest smartphones every year with no early upgrade or connection
fees. Check redboard.rogers.com for more information.
Chipset: 2.26 GHz Quad-Core Qualcomm Snapdragon* 800 (MSM 8974) / GPU:
Adreno 330, 450MHz
Display: 6-inch HD (1280 x 720), Curved P-OLED (Real RGB)
Memory: 2GB LP DDR3 RAM / 32GB eMMc
Camera: Rear 13.0MP / Front 2.1MP
Battery: 3,500mAh (embedded)
Operating System: Android Jelly Bean 4.2.2
Size: 160.5 x 81.6 x 7.9 - 8.7mm
Network: LTE / HSPA+ / GSM
Connectivity: BT 4.0 / WiFi (802.11 a/b/g/n/ac) / NFC
Color: Titan Silver
Other: Hi-Fi 24bit, 192kHz Playback
*Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated,
registered in the US and other countries. Other product and brand names
may be trademarks or registered trademarks of their respective owners.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a global leader and
innovator in mobile communications. With its breakthrough technologies
and innovative designs, LG continues to establish a number of
benchmarks in the smartphone market, while also helping create a better
lifestyle for consumers by delivering a wholly enhanced smartphone
experience. As a leader in 4G Long Term Evolution (LTE) technology, LG
continues its commitment to developing ground-breaking LTE technologies
and fulfilling consumer demands with differentiated LTE devices of the
highest quality, all of which are based on the company's wealth of LTE
patents and technical knowledge.
About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in
electronics, information and communications products, with more than
117 operations around the world, and annual worldwide revenues of more
than US $49 billion. LG Canada is comprised of five business units -
Mobile Communications, Home Appliance, Home Entertainment, Business
Solutions and Commercial Air Conditioning. The company has offices in
Toronto and Vancouver. LG Canada is focused on delivering award-winning
products known for blending style and technology. These innovative
products include cell phones, flat screen TVs, laptop computers and
home appliances. For more information please visit www.LG.com.
Image with caption: "LG throws a curve at the Canadian smartphone market bringing the LG G Flex - the world's first curved smartphone - exclusively to Rogers customers. (CNW Group/LG Electronics Canada, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140220_C5733_PHOTO_EN_36922.jpg
SOURCE: LG Electronics Canada, Inc.
For further information:
Senior Manager, Brand Communications, LG Electronics Canada, Inc.
P: 647-253-6300. ext 2903 | C: 647.828.0462
Senior Consultant, LG-One Canada
P: 416-486-5904 | C: 416.316.4840
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