Scotiabank Saving Ambassador, Valerie Pringle to kick-off
cross-country tour to talk savings with Canadians
Ms. Pringle to host 'kitchen table' discussions to understand
Canadians saving habits, challenges and successes
Canadians from coast-to-coast can join the conversation
online at www.letthesavingbegin.com/facebook
TORONTO, Aug. 12 /CNW/ - Well-known Canadian broadcaster, Valerie
Pringle will kick-off a two-week, cross-Canada tour starting in Halifax
on Monday, August 16 to talk to Canadians about their saving habits,
challenges and successes. The tour is part of Ms. Pringle's role as the
Saving Ambassador for Scotiabank's new Let the Saving Begin
program, which is designed to encourage Canadians to improve their
saving, investing and borrowing habits.
During the tour, Ms. Pringle will visit several other cities including
Ottawa, Winnipeg, Calgary, and Vancouver, with additional cities in the
fall. She will speak with Canadians both on the street and in small
group settings to better understand their perspectives on saving. In
addition to the tour, Canadians are invited to join the conversation and
share their saving stories through the Let the Saving Begin
Facebook page (www.letthesavingbegin.com/facebook) where Ms. Pringle
will be posting daily insights and updates from her tour, including
photos and videos.
"Saving is a critical issue for Canadians and it's important that we
start talking about it now to break some of the inertia surrounding it,"
said Valerie Pringle, Scotiabank Saving Ambassador. "Our financial
health is essential to our peace of mind and I hope to gain some insight
through my discussions with people across the country. Ultimately I will
present my findings to Scotiabank so they can continue to develop this
"We recruited Valerie as our Saving Ambassador because she is a
well-known, approachable and trusted voice among Canadians, who will be
able to draw on her background in journalism to get Canadians talking
and engaged on the issue of saving," said Chris Hodgson, Group Head
Canadian Banking, Scotiabank. "Valerie's cross-country tour is an
important part of sparking a movement to get Canadians saving again and
we look forward to her findings."
Last month, Scotiabank launched Let the Saving Begin
in Toronto where employees took to the streets and distributed more than
$25,000 worth of saving "kick-starts" to thousands of Torontonians.
Teams handed out gift cards towards items such as coffee, gas and
groceries, and encouraged people to Let the Saving Begin
with the money they would have spent on their purchases.
Let the Saving Begin is a Scotiabank program
designed to inspire and empower Canadians to get on track with their
saving, investing and borrowing habits, without having to make
significant changes to their current behaviour.
Built on three simple principles, Let the Saving Begin
encourages Canadians to:
Save automatically, because it works;
Invest for your future, because no one else will; and
Borrow to get ahead, not fall behind.
Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With close to 68,000 employees,
Scotiabank Group and its affiliates serve approximately 14.6 million
customers in some 50 countries around the world. Scotiabank offers a
diverse range of products and services including personal, commercial,
corporate and investment banking. With more than $526 billion in assets
(as at April 30, 2010), Scotiabank trades on the Toronto (BNS) and New
York Exchanges (BNS). For more information please visit
For further information: For further information:
Tricia Soltys, Narrative Advocacy Media, 416 509-0955 or firstname.lastname@example.org
Robyn Harper, Scotiabank Public Affairs, 416 933-1093 or email@example.com