Herbal Essences becomes first worldwide beauty campaign for actress
CINCINNATI, OH, April 15 /CNW/ - Leighton Meester has been named the new global hair ambassador for Herbal Essences, the hair care brand renowned for empowering women to explore luscious style possibilities every day. The multi-talented artist has found fame both for her range as an actress and for her eagerly anticipated appearances on the red carpet and at industry events, where her love of fashion and beauty reveals her fun and witty personality.
"I'm so happy to be working with Herbal Essences," said Leighton. "It's important for me that I partnered with a brand that I do use every day and I trust and I love. My hairstylist, Charles Baker Strahan, who is also the hairstylist for Herbal Essences, introduced me to the collection, and the products are truly incredible and make a real difference to the condition of my hair. I use it personally and I want to spread the word about it. Herbal Essences takes great care of my hair."
The diversity of Leighton's talent and enjoyment in exploring her signature style is a truly synergistic match with Herbal Essences, a brand which gives women the ultimate freedom to play with and express different hairstyles.
"We are thrilled that someone as vibrant and talented as Leighton has joined Herbal Essences. Leighton epitomizes the Herbal Essences Girl - a modern free spirit: daring, witty and who loves to explore her style opportunities and make the most of her look every day. We are extremely excited about sharing the luscious experience of the Herbal Essences collection through Leighton to women," said Julie Marchant-Houle, Marketing Director, Herbal Essences.
Herbal Essences is the epitome of personal beauty pleasure married with an indulgent experience. The product technology, top notch designer ingredients and delicious fragrances transport you to an almost fantasy world. The collection can be enjoyed to the fullest, from the very first discovery of the invigorating shampoos and indulgent conditioners in the sanctuary of your shower. From prepping, treating and protecting the hair, Herbal Essences' luxurious formulations specifically improve the condition of the hair and deliver beautiful results with a pleasurable experience.
Coupled with a range of shampoos and conditioners for a variety hair types and styles, Herbal Essences' high performance styling products can help you create distinct looks and daily styles. It's a complete start to finish collection to help you achieve luscious, beautiful hair.
"Working with Leighton Meester for Herbal Essences is a dream come true because it combines two things that I'm very passionate about - my great relationship with Leighton and all the possibilities that I have with Herbal Essences," said Charles Baker Strahan, celebrity stylist for Herbal Essences and Leighton's hairstylist. "Herbal Essences takes great care of Leighton's hair as well as protects, cleans, conditions and creates beautiful shine!"
In her new role with Herbal Essences, Leighton Meester will be featured in print advertorials in national magazines starting this summer and on HerbalEssences.com and Facebook.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene Pro-V(R), Olay(R), Head & Shoulders(R), Secret(R), COVERGIRL(R), Aussie(R), Frederic Fekkai(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Clairol Nice 'n Easy(R), Venus(R), Gillette(R), Old Spice(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please visit http://www.pg.ca for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
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SOURCE P&G Beauty
For further information: For further information: Linda Yahya, Daphna Nussbaum, Palette Public Relations, (416) 703-9859, firstname.lastname@example.org, email@example.com; Tala Arous, Herbal Essences, P&G Beauty, (416) 730-4947, firstname.lastname@example.org