LEGOLAND® Discovery Centre Toronto Builds Large LEGO Mosaics at Yonge and Dundas

TORONTO, July 11, 2013 /CNW/ - LEGOLAND® Discovery Centre Toronto officially kicks off the attraction's new 4D movie Legends of CHIMA today by getting members of the public to help create four large LEGO brick mosaics on the transit shelter on the south/west corner of Yonge and Dundas.

Armed with over 110,000 LEGO bricks, LEGOLAND Discovery Centre's team will enlist the help of anyone willing to be part of this creation and explore their artistic side. Following a similar method to paint-by-numbers, the public will use the bricks to build small LEGO tiles that will combine on a "canvas" to create an entire picture. Once assembled, the mosaics will feature posters for LEGOLAND Discovery Centre's new 4D movie Legends of CHIMA.

Bertie, the LEGOLAND Discovery Centre mascot, will be joined by Master Model Builder Graeme Dymond and the Junior Construction Panel to recruit the public to help assemble the mosaics.

"Building these mosaics is a great way to bring elements of the attraction — interaction, education, teamwork and art — to the streets and encourage people to be a part of a piece of artwork that will remain at Yonge and Dundas for the summer," said Marketing Manager Lara Hannaford. We encourage hands on interaction with families at the LEGOLAND Discovery Centre and this one day promotional event will showcase just that.

Once the campaign is over the mosaics will be on display at the LEGOLAND Discovery Centre.

Join the conversation and follow the building progress on Twitter using the hashtag #brickbybrick.

The first of its kind in Canada, LEGOLAND Discovery Centre Toronto is a 34,000 square-foot indoor attraction, which focuses on hands-on activities, including:

  • Kingdom Quest - An interactive ride where guests can shoot trolls and skeletons with laser guns to save the Princess.
  • MINILAND® - Guests will see iconic landmarks in Toronto and surrounding areas created out of LEGO bricks.
  • DUPLO® Village - Specifically designed for the younger members of your party where they can learn the concept of building with bigger bricks.
  • LEGO® Racers - Build your own race car and race it down the track against your friends.
  • LEGO® Friends - A new area where kids can sing karaoke while building with your favorite LEGO Friends character.
  • LEGO® City - LEGOLAND Discovery Centre's own climbing zone! Climb the fireman's ladder, brave the climbing wall, or even swing from the demolition ball.
  • 4D Cinema - A 3D theatre with added effects such as wind blowing and rain.

LEGOLAND Discovery Centre Toronto is open Monday - Saturday from 10 a.m. to 9 p.m. (last admission at 7 p.m.), and Sunday from 11 a.m. to 7 p.m. (last admission at 5 p.m.). Admission price is $22 for adults (age 13 and older), $18 for children ages three to 12 and children two and under are free. Purchase your tickets online at http://www.legolanddiscoverycentre.ca

About LEGOLAND Discovery Centre Toronto

LEGOLAND Discovery Centre Toronto is a 34,000 square-foot indoor attraction featuring more than 3 million LEGO bricks, geared towards children ages 3-12 and their families.  Its range of interactive attractions will include hands-on play areas, a 4D cinema, master classes led by Master Model Builders, two LEGO rides, special party rooms and MINILAND — the venue's signature re-creation of landmark locations and buildings throughout Toronto and the GTA, made entirely out of LEGO bricks.  For more information visit http://www.legolanddiscoverycentre.ca. Follow us at http://www.facebook.com/LDCToronto and https://twitter.com/LDCToronto.  LEGOLAND Discovery Centre is a part of the Merlin Entertainments Group.

SOURCE: LEGOLAND Discovery Centre

For further information:

Media Contact:

Sadie Chapple
schapple@enterprisecanada.com

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LEGOLAND Discovery Centre

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