For the third year, the Maple Leafs have added a preseason game to
their schedule in partnership with Coca-Cola Zero to thank fans for
TORONTO, July 28 /CNW/ - The Toronto Maple Leafs open the 2010-11 NHL
preseason with fanfare and excitement by teaming up with Coca-Cola Zero
to open the doors to Leafs fans for free. The Maple Leafs will host
their provincial rivals the Ottawa Senators on Tuesday, September 21 at
Air Canada Centre in the Coca-Cola Zero Fans First Game to recognize the
outstanding support of Toronto's fans. This additional game has been
made possible through Maple Leaf Sports & Entertainment's partnership
with Coca-Cola Zero.
"Maple Leafs fans are the greatest hockey fans in the world, so
recognizing them with the Coca-Cola Zero Fans First Game, is just one
way we can thank them for the passion and commitment to their team,"
said David Hopkinson, senior vice-president of business partnerships for
Maple Leaf Sports & Entertainment. "The Coca-Cola Zero Fans First Game
is one of the more exciting promotions in professional sports. We've
created a host of initiatives around the game to make it into a
memorable experience for Leafs fans who don't typically have an
opportunity to experience a live Leafs game at Air Canada Centre."
The Maple Leafs and Coca-Cola Zero launched the third year of the
popular Fans First event at the MasterCard Centre Tuesday, July 27 by
making the impossible possible for one lucky hockey fan. David Marshall
of Mississauga won the opportunity to be a Leaf for a Day after he and
his men's recreational hockey league teammates participated in a series
of hockey drills and competitions that were conducted by Leafs Assistant
Coach Keith Acton and Leafs players Mike Komisarek, Kris Versteeg and
Marshall will get a chance to attend a Leafs practice, have a pregame
meal with the team, watch the Leafs game from the media gondola with
Leafs President and General Manager Brian Burke, dinner at Air Canada
Centre's Air Canada Club and an opportunity to attend the Leafs postgame
"The Coca-Cola Zero Fans First Game has become Toronto's most exciting
fan-focused event," said Hayley Shay, manager of integrated marketing
for Coca-Cola Zero. "We're proud to showcase Coca-Cola Zero's ability to
make the impossible, possible, not only by providing real Coca-Cola
taste with zero calories, but by presenting an opportunity to see real
Leafs hockey with zero cost."
On Wednesday, July 28, all Leafs fans will have an opportunity to get a
pair of tickets by visiting the Leafs Mobile Fan Zone along one of its
many stops in Toronto. Besides getting a pair of tickets to the
Coca-Cola Zero Fans First game, Leafs enthusiasts may have a chance to
meet Leafs players and alumni, and sample Coca-Cola Zero. The Mobile Fan
Zone stops include:
RioCan Yonge & Eglinton Centre - noon to 2 p.m.
Danforth Avenue - 2:30 to 3:30 p.m.
Yonge & Dundas - 4 to 5 p.m.
Queen's Quay Terminal - 5:30 to 6:30 p.m.
Maple Leaf Square - 7 to 8:30 p.m.
Starting July 28 and through August, tickets for the Coca-Cola Zero Fans
First Game will also be distributed through a variety of channels
including contests, events, icoke.ca, promotions, giveaways and
participating retailers - Metro Ontario, Pizza Pizza, Mr. Sub, Mac's
Convenience Stores, Cineplex and the Pickle Barrel.
The Coca-Cola Zero Fans First game will have the look and feel of Leafs
opening night with a tailgate party, live music, pregame festivities and
giveaways that will be enjoyed by the 20,000 fans who will receive free
tickets to the game.
For more information or enter to win free tickets for the Coca-Cola Zero
Fans First Game, visit www.mapleleafs.com
About Coca-Cola Canada: The Coca-Cola Company is the world's
largest beverage company. In Canada, the Company is represented by its
subsidiary, Coca-Cola Ltd. (Coca-Cola Canada). Coca-Cola is Canada's
largest beverage company. Coca-Cola Canada markets three of Canada's top
nonalcoholic sparkling beverage brands, Coca-Cola, Diet Coke and Sprite.
In addition, Coca-Cola is the largest juice and juice drinks company
with Minute Maid, Five Alive and Fruitopia and the leading ready to
drink tea producer with Nestea. The Company also markets DASANI,
PowerAde and other hot and cold beverages. For more information, visit
SOURCE Maple Leaf Sports & Entertainment Ltd.
For further information: For further information:
Rajani Kamath, Maple Leaf Sports & Entertainment, (416) 815-5790
Jamie Deans, Maple Leaf Sports & Entertainment, (416) 815-5445
Craig Downey, Toronto Maple Leafs, (416) 815-5785