Media industry veteran Stephen Tapp at helm to guide growth
TORONTO, Dec. 20 /CNW/ - Toronto-based marketing firm Mash Media
Solutions Inc, dba Empirical, announced today that it has completed
it's re-branding and from today will now operate as MASH MEDIA, moving
into the new year with a fresh focus on integrated, technology enabled
multi-platform marketing solutions.
"This is a very exciting time for brands and for their relationships
with customers. The rules of engagement have changed in so many
powerful ways", says CEO Stephen Tapp. "Brands, more than ever, now
have the right platforms to engage consumers wherever they are- across
the line- from their laptops to their smart phones, through their
social networks, to the advertising around them, 24/7 in real time.
This is what MASH MEDIA was born to do. We're creating meaningful
conversations for brands and consumers, across all of the marketing
platforms that surround them."
MASH MEDIA's marketing strategies are designed to move consumers from
virtual interactions with brands to physical and back again, all with
performance in mind.
The agency's expertise includes online, mobile and location-based
marketing, and social networking applications, all integrated with
traditional sales-driven marketing tactics.
Tapp, former founding President of XM Satellite Radio Canada and
Executive Vice-President of CHUM Television and head of Citytv says,
"MASH MEDIA is all about giving our brand partners strategically
connected tools, whether they be traditional or digital, to help them
engage their customers and grow their business."
MASH MEDIA creates solutions that enable meaningful dialogue with
customers, wherever they are, 24/7. It is a new breed agency that combines full-scale
marketing solutions with advanced digital capabilities to drive results
for the world's leading brands. MASH MEDIA: at the intersection of
marketing and technology, right now.
SOURCE MASH MEDIA SOLUTIONS INC. (DBA EMPIRICAL INC.)
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